The branding and interior design is inspired by the Caspian sea and its oil. The contrast of black and gold, light and shadow, using classic aesthetic elements of Italian luxury while also making it relevant to a specific cultural heritage and market place. In this location on the Caspian shores, famous for its vast oil fields, some of the questions intertwine Italy and Azerbaijan cultures: what is " Black Gold"? Olio-Balsamico or Hydrocarbon? Fashion or Engineering? Pinot or Prosecco? Is gold the new black or black the new gold?"
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The concept of OroNero is an attempt at redefining luxury at being a feel-good experience rather than strictly a material transaction. Imagination and humour are made an essential part of the concept, reimagining Italian fine dining in the context of the Caspian sea. It transcends fashion yet takes all its energy and glamour from the essence of the Milanese luxury industries.
OPERATION / FLOW / INTERACTION:
create a restaurant and bar that works as well as it looks
PROJECT DURATION AND LOCATION:
the project took 2 months to research in Milan, Treviso, Modena. Then 6 months to design from London and Rome. It opened in Baku for Summer 2015.
PRODUCTION / REALIZATION TECHNOLOGY:
A complete design approach to story-telling: from local inspiration to brand expressions via interior design, graphic design, uniforms, lighting and art installations.
SPECIFICATIONS / TECHNICAL PROPERTIES:
This is a 350 SqM space with bar, show kitchen, private dining room external terrace, seating 120 people in total.
oronero, luxury italian dining, italian dining concept, prosecco bar, black and gold concept,
Visits to Milano fashion houses and art galleries to understand the creative spirit of Italian luxury. visit to vineyards of Veneto hills to understand culture of Prosecco, visit to Modena for balsamico, visit to Umbria for olive oil.
The challenge was to create a concept that was visually very theatrical and luxurious but also cosy and intimate with humour, where customers are entertained and not intimidated.
TEAM MEMBERS (1) :
Blue Sky Hospitality