Twisting Spirits are IT geeks turned gin geeks, we took their love of data and applied it to the often traditional world of gin. Representing the ingredients using colour came from the idea of generating an algorithm to design the label. We referenced a lot of nostalgic computer trends; the logotype we used was the first ever font to be used on a computer paired with a monospaced secondary type for that code feel.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Twisting Spirit's gins have very distinctive flavours we wanted the consumer to experience each flavour before tasting it, which is hard with a clear liquid. So we open sourced their ingredient data, representing every ingredient as a coloured bar, the more of it the bigger the bar. Each flavour is printed onto its own tactile embossed GFSmith Colorplan, so it feels like it tastes.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
September 2016 - March 2017
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
Each label has a relevant GFSmith Colorplan stock embossing, in Coltskin, Sandgrain and Buckram with CMYK print on the outer and a wash of the lead colour on the inside for impact. Foilco SHLR creates a magpie effect on key accents such as logo, chosen specifically to go against the silver or gold foils often seen in the gin market.
SPECIFICATIONS / TECHNICAL PROPERTIES:
219 x 85.5mm bottle for the 70cl bottle. The main label is 230 x 120mm.
Gin, Distillery, Spirits, Twisting, Data, HP Indigo, Emboss, Foil
We wanted to have a different emboss for each label in the range, yet have a full bleed colour printed on the reverse. Using HP Indigo meant we could keep the costs down for a short run and have more freedom with the design, yet many printers claimed ink on the reverse side could ruin the adhesive. A slightly complicated and unconventional label was made using GFSmiths colour plan range, printed two sides, with adhesive applied separately after. The HP Indigo ink also happens to create a water resistant finish.
TEAM MEMBERS (1) :
Lyon & Lyon
Lyon & Lyon Studio, 2016.