EP Series Sailing Equipment by Mustang Survival

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DESIGN DETAILS
DESIGN NAME:
EP Series

PRIMARY FUNCTION:
Sailing Equipment

INSPIRATION:
This series ushers in a new company mandate; making the shift from a manufacturer to a leading performance brand. As a pilot project we were inspired to solve some of the challenges facing athletes in the most extreme water environment; ocean racing. Our approach was focused on simplicity, displaying only what was essential and calling out unique innovation in order to create a strong balance between functionality and desirability.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The EP series is a system of equipment including flotation, outerwear, thermals, hand protection and gear storage designed in parallel. The system works collectively to enhance the performance of elite ocean racing sailors and protect them in the most extreme water environment. The EP series leverages Mustang Survival’s most advanced components in order to promote thermal management, mobility, comfort and confidence enabling athletes to focus on winning the race.

OPERATION / FLOW / INTERACTION:
This integrated series is an adaptive system which responds to ever changing ocean environments; whether in the southern ocean, transatlantic crossings or Bermuda racing. This adaptability enables each individual sailor to customize their assortment and adapt as needed which means less stress and fatigue. The simplistic integration of the EP series enables the athlete to focus on their tasks ‘hiking’, ‘grinding’, ‘climbing’ and sail changes because their comfort and protection are fully addressed. The result is a sum greater than its parts; a system benefit that no other line of gear can offer.

PROJECT DURATION AND LOCATION:
The project started January 2015 and finished in October 2016.

FITS BEST INTO CATEGORY:
Unexpected Design

PRODUCTION / REALIZATION TECHNOLOGY:
The inflatable PFD leverages the use of core technology ingredients; Membrane Inflatable Technology™ and Hydrostatic Inflator Technology™ The suite of outerwear utilizes the ingredient MIL SPEC 6.5™ with GORE-TEX® a military grade material proven in lab and field testing to provide more durability. The thermal layers use a Polyester which wicks sweat away to cool and Merino wool fibers which insulate. The accessories leverage the materials and processes developed for the other components; ultrasonic welding, urethane taped seams and durable abrasion materials.

SPECIFICATIONS / TECHNICAL PROPERTIES:
1000 mm x 1000 mm x 1800 mm

TAGS:
sailing, flotation, life jacket, outwear, base layers, gloves, ocean, racing, smock, salopette, bibs

RESEARCH ABSTRACT:
Primary research activities included user observation, interviews and empathy activities, focus group interaction, retailer visits, interview, insights gathering, material lab testing and analysis, prototype user field trials, feedback, revisions and fit trials and grade revisions Secondary research included precedent studies, competitive landscape analysis, forum reviews, gear reviews, online trends and social media observation.

CHALLENGE:
Ocean racing is the most demanding water environment in the world that requires a great deal of adaptability in the equipment. For this project we had to address user needs related to mobility, moisture management, durability, comfort, adaptability and perhaps most important, survival. Each piece of equipment presents its own set of opportunities with a greater need of integration; a system of protection.

ADDED DATE:
2017-03-24 21:12:20

TEAM MEMBERS (8) :
Jared Rhind, Cheryl So, Leah Herbison, David Westwood, Alex Kozma, Michaella Londry, Kyle Harland and Kevin Murray

IMAGE CREDITS:
Image #1 : Photographer Brenndan Laird, Stylist Melody Rhind, 2015.
Image #2 : N/A
Image #3 : Photographer Brenndan Laird, Stylist Melody Rhind, 2015.
Image #4 : Photographer Brenndan Laird, Stylist Melody Rhind, 2015.
Image #5 : Photographer Brenndan Laird, Stylist Melody Rhind, 2015.

Visit the following page to learn more: http://bit.ly/2oeJ7pf
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Mustang Survival

PROFILE:
Established in 1967, Mustang Survival has been manufacturing lifesaving solutions for 50 years. Through constant innovation and inspired technical solutions, Mustang Survival is the leading supplier of quality flotation and personal protective equipment to the most demanding maritime and aviation customers.

NOMINATION DETAILS

Ep Series Sailing Equipment by Mustang Survival is a Nominee in Sports, Entertainment and Recreation Equipment Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Ep Series Sailing Equipment by Mustang Survival is Winner in Sports, Entertainment and Recreation Equipment Design Category, 2016 - 2017.



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