ShiSanCun Mushroom Sauce Seasoning by OCD & KK Design Studio

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DESIGN DETAILS
DESIGN NAME:
ShiSanCun Mushroom Sauce

PRIMARY FUNCTION:
Seasoning

INSPIRATION:
ShiSanCun, comes from a Chinese historic story of The Three Kingdoms Period, with rich culture features. With that, we created Three Kingdoms Mushroom Man. Exclusive cartoon figure, adorable funny faces, trendy color application and font, all of these elements present ShiSanCun mushroom sauce a product image, enables it to stand out in the todays seasoning market

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
We blended the brand culture into a mushroom sauce, one of its sauce types, giving this product a brand new image with lovely cartoon figure, We take Three Kingdoms Mushroom Man this very figure as the core so that to design specific images infused with different characters on the basis of three types of flavor, original, beef and spicy. We hope that this packaging design can bring stronger visual interaction experience to buyers, and more cultural characteristics to the product as well.

OPERATION / FLOW / INTERACTION:
Our first step was to having a brain storm, gather more ideas about how to design the product, then we drafted, using AI,Photoshop and so on. After presenting our works to clients, we sent the final design sketches to factory to make out first sample.

PROJECT DURATION AND LOCATION:
September,2016 to December,2016

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Glass, plastic

SPECIFICATIONS / TECHNICAL PROPERTIES:
68mm X 102mm X 68mm

TAGS:
ShiSanCun, Mushroom Sauce,Package,food

RESEARCH ABSTRACT:
As the growth of Chinese national economy and transition of consumption economy, the space of seasoning market is getting larger. However, due to lacking in product personality and modern taste, the traditional Chinese condiment packaging is usually too serious, poor-designed, and even a bit distant to consumers.In order to change this condition, we blended brand culture of ShiSanCun into a mushroom sauce, one of its sauce types, giving this product a brand new image with lovely cartoon figure.

CHALLENGE:
The most difficult thing to cope with was that the texture and the relief on the glass container. For instance, how to make a more delicate decorative figures, how to conquer the challenges from the material, mould, etc.

ADDED DATE:
2017-03-23 07:09:01

TEAM MEMBERS (3) :
Design Director: Sun Linlin、Kang Weijie, Designer:Sun Linlin,Jiang Jing,Yao Xiaoyu and

IMAGE CREDITS:
OCD & KK Design Studio , 2016.

Visit the following page to learn more: http://http:www.oracle-ocd.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
HuNan SHI SAN CUN FOOD Co., Ltd.

PROFILE:
It was founded in 1958, is a specialized in deep processing of agricultural and sideline products of joint-stock enterprises. Company building area of 17600m2, with a large vegetable base 5, under the 13 village production plant, 13 village supermarket chain stores, thirteen village logistics and distribution center. Is the Ministry of Commerce "million village thousands of rural" market project pilot construction enterprises. The company a total of 410 employees, 20.35 million yuan in fixed assets, the annual output value of 98.95 million yuan, 31 professional and technical personnel. Thirteen village company production of "thirteen village" brand products are red mustard silk, refined chop chili, spicy fermented bean curd, Bawei tempeh, the village bean paste, sesame wheat sauce, spicy radish, lead-free preserved eggs, Salt eggs, wild meat products such as more than 50 varieties. All selected the company's own pollution-free vegetable production base of high-quality vegetables, the traditional process and modern high-tech processing technology combined with the processing method.

NOMINATION DETAILS

Shisancun Mushroom Sauce Seasoning by Ocd & Kk Design Studio is a Nominee in Packaging Design Category.

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AWARD DETAILS

Shisancun Mushroom Sauce Seasoning by Ocd & Kk Design Studio is Winner in Packaging Design Category, 2016 - 2017.



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