SHISAN CUN Mushroom Sauce Package For Mushroom Sauce by Linlin Sun

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DESIGN DETAILS
DESIGN NAME:
SHISAN CUN Mushroom Sauce

PRIMARY FUNCTION:
Package For Mushroom Sauce

INSPIRATION:
SHISAN CUN, comes from a Chinese historic story of The Three Kingdoms Period, with rich culture features. With that, we created Three Kingdoms Mushroom Man. Exclusive cartoon figure, adorable funny faces, trendy color application and font, all of these elements present SHISAN CUN mushroom sauce a product image, enables it to stand out in the todays seasoning market

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
We blended the brand culture into a mushroom sauce, one of its sauce types, giving this product a brand new image with lovely cartoon figure, We take Three Kingdoms Mushroom Man this very figure as the core so that to design specific images infused with different characters on the basis of three types of flavor, original, beef and spicy. We hope that this packaging design can bring stronger visual interaction experience to buyers, and more cultural characteristics to the product as well.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
6/19 2016 - 2/28 2017,SHENZHEN,CHINA

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Glass jar

SPECIFICATIONS / TECHNICAL PROPERTIES:
68mm X 102mm X 68mm

TAGS:
(SHISAN CUN)(Mushroom Sauce)(Package

RESEARCH ABSTRACT:
As the growth of Chinese national economy and transition of consumption economy, the space of seasoning market is getting larger. However, due to lacking in product personality and modern taste, the traditional Chinese condiment packaging is usually too serious, poor-designed, and even a bit distant to consumers.In order to change this condition, we blended brand culture of SHISAN CUN into a mushroom sauce, one of its sauce types, giving this product a brand new image with lovely cartoon figure.

CHALLENGE:
The most difficult thing to cope with was that the texture and the relief on the glass container. For instance, how to make a more delicate decorative figures, how to conquer the challenges from the material, mould, etc.

ADDED DATE:
2017-03-23 07:09:01

TEAM MEMBERS (3) :
Design Director: SUN LINLIN、KANGWEI JIE, Designer:SUN LINLIN ,JIANG JING,YAO XIAOYU and

IMAGE CREDITS:
Linlin Sun, 2016.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Shisan Cun Mushroom Sauce Package For Mushroom Sauce by Linlin Sun is a Nominee in Packaging Design Category.

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AWARD DETAILS

Shisan Cun Mushroom Sauce Package For Mushroom Sauce by Linlin Sun is Winner in Packaging Design Category, 2016 - 2017.



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