Quick Cordless Iron by F.Guarrasi, M.Antonetti, G.Silvestrini

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DESIGN DETAILS
DESIGN NAME:
Quick

PRIMARY FUNCTION:
Cordless Iron

INSPIRATION:
The starting point of the project has been the study of new generation's habits in terms of ironing. Millennials in fact, differently from the previous generation, spend less time in ironing and do it more frequently than in the past. Having as target users who iron just one or two clothes per day (for example those people who have to wear a shirt for working) has brought to change the traditional shape of the object, in order to make the ironing process faster in every phase.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Quick is a cordless iron which can be quickly set up to be used, designed for those who iron very often but for a short time. The traditional shape of the iron has been changed: it becomes more compact thanks to the water tank which is the handle itself. A basement has been introduced in order to heat the iron every time the user lays it, thus providing a correct temperature of the plate without the bother of the wire. The iron is no more just a functional object to hide after having used it. It becomes a ready-to-be-used object to show on a shelf or a desk like it happens for shaving razors.

OPERATION / FLOW / INTERACTION:
The kit is composed of the iron and the charging base. The iron is divided into two parts: the main body and the handle. The handle is the water tank itself. Between the main body and the handle, there are the circular controls, where the user can set the iron's power, and a circular LED that becomes blue when the iron needs to be charged into the base. In the opposite side of the handle, there is a button that allows steam to come out.

PROJECT DURATION AND LOCATION:
2/3 week - Politecnico di Milano

FITS BEST INTO CATEGORY:
Home Appliances Design

PRODUCTION / REALIZATION TECHNOLOGY:
Polycarbonate (PC) for the main white body; tire for the handle.

SPECIFICATIONS / TECHNICAL PROPERTIES:
110 x 100 x 120 mm

TAGS:
Compact iron, Quick iron, Iron design, Ironing, Millennials iron, Cordless iron, Iron concept

RESEARCH ABSTRACT:
Ironing habits are changing. Young people spend less time in ironing but do it more frequently than their mothers did in the past. From this modern behaviour has born the necessity to have a more compact iron quicker to be used than the current products.

CHALLENGE:
The hardest part of our design process has been reinventing the iron aesthetic. Because of the traditional iron shape, that has been the same since the beginning, the risk was to realise an object that people wouldn't have understood easily.

ADDED DATE:
2017-03-19 18:31:56

TEAM MEMBERS (1) :
Mattia Antonetti, Fabrizio Guarrasi, Gianluca Silvestrini

IMAGE CREDITS:
F.Guarrasi, M.Antonetti, G.Silvestrini, 2016.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Braun

PROFILE:
The project has been developed during a workshop made by the School of Design of Milan's Politecnico in partnership with De'Longhi Braun Household GmbH. For this reason the starting point has been the study of easthetics and values of the company. New Braun design language takes up the legendary legacy of Dieter Rams and his colleagues, above all by adopting their mindset and following their search for appliances that are readily comprehensible and superbly functional down to the smallest detail. It is this approach that inspires Braun's design endeavours today.

NOMINATION DETAILS

Quick Cordless Iron by F.guarrasi, M.antonetti, G.silvestrini is a Nominee in Home Appliances Design Category.

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AWARD DETAILS

Quick Cordless Iron by F.guarrasi, M.antonetti, G.silvestrini is Winner in Home Appliances Design Category, 2016 - 2017.



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