Poly Garden Sales Center To promote apartment sales by David Chang Design Associates Int'l

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DESIGN DETAILS
DESIGN NAME:
Poly Garden Sales Center

PRIMARY FUNCTION:
To promote apartment sales

INSPIRATION:
The project is located in a town, called Duanzhou, was changed to Zhaoqing, meaning "the auspicious beginning of a festival", by an 8th Emperor Song Huizong in Song Dynasty (AD 1118). He possessed many talents during his childhood such as painting, horse riding, archery, and calligraphy. He created a Chinese calligraphy font by later generations called "Shoujinti";; meaning (slim golden font). We took the integral structure of his calligraphy and silky painting style to develop the interior architectural space concept as well as the detailing and motifs.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project is locating in Zhaoqing, and Zhaoqing is a prefecture-level city in west end of Pearl River Delta of Guangdong Province, China. Zhaoqing Poly Garden is a multi-family residential project, which was developed by state-own developer, Poly Real Estate. The entire project covers an area of 140,000 square meters with buildable area of 360,000 square meters. The project is considered to be the major residential development to upgrade the living standard level in this city.

OPERATION / FLOW / INTERACTION:
An Octagonal-shape Hall is constructed to serve the congregating point of the traffic flow. The Hall connects the model display area on the southeast with the bar and negotiating area on the northwest. It opens toward southwest to link to the lobby where all the buyers come from.

PROJECT DURATION AND LOCATION:
The sales marketing center started in May of 2015 and ended in September of 2016. The location is in a city called Zhaoqing.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The Poly Garden Sales Center is designed to reflect the sense of elegance with grandeur, which is inspired by Western and Oriental elements. The color palette of black, grey and white was developed from the inspiration of calligraphy brush, ink and ink stone. The majestic sensation was achieve by building an Octagonal hall with a stunning arched glass dome, a chandelier in black metal, and the distinctive brackets in black metal extended from floor as if the entire space was elevated from the ground.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The sales marketing center area is 950 square meters. The highest ceiling sits at 13.3 meters in height, and lowest ceiling is at 3.2 meters in height. Model area is 104 square meters and bar area is 93.6 square meters whereas the central hall has 210 square meters of space.

TAGS:
Luxury, Design, Interior Design, Classical, Formal, Clubhouse, Sales marketing

RESEARCH ABSTRACT:
The project research took about one and half year. The clients demand for a unique sales center with a touch of local oriental culture.

CHALLENGE:
Original structure has no skylight in the center of the building. In order to bring large influx of sunlight into the inner building, we took a courtyard space concept found in Southern China local architecture to create a 14 meters height dome with skylight. Not only it gives the space a sense of grandeur, but also it allows ample natural light to be shone through.

ADDED DATE:
2017-03-17 15:26:06

TEAM MEMBERS (15) :
Design Director: David Chang, Interior Designer: Jerry Luo, Interior Designer: Yaming Xu, Interior Designer: Sam Li, Interior Designer: Kingsun Li, Interior Designer: Jiayi Pan, Interior Designer: Grace Liu, Interior Designer: Karen Zhu, Interior Designer: Tinna Xu, Interior Decorator: Jolin Fan, Interior Decorator: Berry Ling, Interior Decorator: Cynthia Liang, Interior Decorator: Michelle Feng, Interior Decorator: Lily Liu and

IMAGE CREDITS:
MConcept Media/Photographer

PATENTS/COPYRIGHTS:
Copyrights belong to David Chang Design Associates International, 2017

Visit the following page to learn more: http://www.dcida.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
David Chang Design Associates International Ltd.

PROFILE:
DCDA (David Chang Design Associates International Ltd.) is an international design company specializing in high-end residential show home, marketing sales centers, clubhouses, bespoke private residence, retail, and hospitality including procurement. The firm was originated as a small design studio in Vancouver, Canada in 1998, later incorporated in 2004, and established offices in Guangzhou in 2006 and Beijing in 2009 to provide space planning, interior design and soft furnishings services for major real estate developers in China. Completed real estate projects in Beijing, Shanghai, Tianjin, Chongqing, Guangzhou, Hangzhou, Shenyang, Kunshan, Dalian, etc. are well received by the industry and has been setting as the design standards for development and design collection. DCDA has a design team of more than 90 professional designers and an experienced project management team. Type of projects encompasses villa, apartments, sales centers, clubhouses, and hotels for developers as well as private client projects, etc. Locations of projects are spread out throughout North America and Asia. Innovative designs have won numerous honorary awards from Canadian design associations and other perspective areas. DCDA’ s team of passionate and inspired professional design team consistently adheres to a system of quality, consistently discovering the significance of the practicality of space and revelation of details, and with the same enthusiasm for arts creating the ideal living space.

NOMINATION DETAILS

Poly Garden Sales Center to Promote Apartment Sales by David Chang Design Associates Int'l is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Poly Garden Sales Center to Promote Apartment Sales by David Chang Design Associates Int'l is Winner in Interior Space and Exhibition Design Category, 2016 - 2017.



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