Dream of Blue Alchohol by OCD&Design Department Project 3 Groups

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DESIGN DETAILS
DESIGN NAME:
Dream of Blue

PRIMARY FUNCTION:
Alchohol

INSPIRATION:
Dream of Blue,, Handmade Team. It is a type pf liquor designed by our team, "handmade art, originality" is the core value of the product, also is the creative origin of packaging. we designed the product with the spirit of craftsman,

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Outer packaging with wood grain handmade paper, the bottle decorated by the red handicraft-making team. Bottle chose to use champagne gold plating process, and the entire bottle seal sticker made by hand, at the bottom decorated by relief, making the packaging more original.

OPERATION / FLOW / INTERACTION:
This brand new packaging design gives people not only more visual relaxation, and also conveys the ideas of modern Chinese esthetics towards Chinese traditional white spirit.

PROJECT DURATION AND LOCATION:
September 2016 to December 2016

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
glass, paper, plastic

SPECIFICATIONS / TECHNICAL PROPERTIES:
Outer paking:135cm*120cm*33cm

TAGS:
YangHe,Blue of Dream, Baijiu, Handmade Team´╝î

RESEARCH ABSTRACT:
YangHe is a national well-known white spirit brand in China and its history can chase back almost a thousand years ago. Before designing for this product, we needed to collect all the details about this brand, so as to set up a correct direction to meet the product and the company cultural background: making sure that the design had brand's cultural spirit in it, and yet won't be too modernized as well.

CHALLENGE:
The most challenging part of designing this project was choosing the material of the bottle as well as the external packing. The design team wanted to used glass or plastic at the beginning, but they found it hard to meet their exceptions, for neither one of these materials can bring out the color of the water drop on the bottle. Because what designers knew about the categories of materials was limited, so in the end, we decided to consult factories workers in order to give us more advice.

ADDED DATE:
2017-03-16 17:18:51

TEAM MEMBERS (1) :
Chang Weijie , Mei Rong , Kang Weijie

IMAGE CREDITS:
Image #1:Creator Weijie Chang, Variations, 2016, Image #2: Creator Weijie Chang, Variations, 2016, Image #3: Creator Weijie Chang, Variations, 2016, Image #4: Creator Weijie Chang, Variations, 2016,
Image #5:Creator Weijie Chang, Variations, 2016,

Visit the following page to learn more: http://www.oracle-ocd.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen Oracle Creative Design Co.,LTD

PROFILE:
Oracle Creative Design Company is a new firm situated in Shenzhen, China. The design services contains various fields, including Product design, packaging design, space design and so on. The address of company is Oracle creative mansion, Shekou Harbour Road 18th, Nanshan district, Shenzhen,Guangdong, China. In case you want to check out the website, that's http://www.oracle-ocd.com/

NOMINATION DETAILS

Dream of Blue Alchohol by Ocd&design Department Project 3 Groups is a Nominee in Packaging Design Category.

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AWARD DETAILS

Dream of Blue Alchohol by Ocd&design Department Project 3 Groups is Winner in Packaging Design Category, 2016 - 2017.



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