Keep London Moving
Educational Card Game
The inspiration for the game was the London Underground network with its iconic design. And here is where the fabulous story of the "Tube" begins. In 1863 in London, the world's first underground railway was opened. Soon after that, new underground lines were introduced. In 21st century, the London Underground is one of the most famous public transport systems in the World with a design icon that has become an incredible part of London's history and culture.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Keep London Moving is an exciting card game about the London Underground network. During the game, players collect cards to achieve a connection between five continuous stations. The simple task is complicated by fortune cards, which players may use to change the gameplay. Very simple rules and unexpected twists bring excitement, fun and challenge for all players. The game also teaches fair play and educates players about the London Underground network. So simple. Play once. Teach others!
OPERATION / FLOW / INTERACTION:
The game is divided into turns, in which you collect Station Cards and try to construct a connection between them. Connected cards can go from your hand into the Play Field. When you achieve the connection between 5 continuous stations, you win the game! But don’t think it’s so simple! Other players may interrupt you by using Fortune Cards, which may cause for ex. Tube Strike or Signal Failure. The gameplay can change unexpectedly. How exciting it is!
PROJECT DURATION AND LOCATION:
The project started in January 2016 in London and the final game tests finished in March 2017 in London. The game was tested for 6 months.
FITS BEST INTO CATEGORY:
Toy, Games and Hobby Products Design
PRODUCTION / REALIZATION TECHNOLOGY:
You start your journey by exploring a tube-shaped box with a to scale London Underground platform graphic on it. When you open it, you will be fascinated by the high quality, poker size cards, representing London Underground stations. You will also find Fortune Cards inside with unique scenarios. In addition, the box contains three dices in the London Underground Roundel's colours, a game rulebook printed on a long piece of high gloss paper and a line map, which will help you to travel around the network.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Box size: 90 (diameter) x 135 mm (tube shape)
Station Cards: 63 mm x 88 mm x 49 pieces
Fortune Cards: 63 mm x 88 mm x 30 pieces
Standard dices: 3 pieces (red, blue and white)
Game Rulebook including underground line map with connections
KLMG, Keep London Moving, Card Game, Mind the Gap, Station Card, Fortune Card, Every Journey Matters, Keep it Simple, So Simple. Play Once. Teach Others
The cards' graphic was designed using mathematical rules and proportions, based on the Golden Ratio (around 1:1,618) and Fibonacci Numbers (1,1,2,3,5,8 etc.). Knowledge and understanding of the principle design rules allowed the designer to create a unique, user friendly interface. All graphics were inspired and designed in close connection with the London Underground design standards. In addition, the famous New Johnston font has been used, which makes the cards unique in their design.
The first challenge was to collect all the information and fit it within the 63 x 88 mm cards, whilst making it clearly visible. Also, unique features of each station had to be captured on photos. The game uses Transport for London Intellectual Property Rights, so the use of iconic symbols, such as the Roundel, and the New Johnston font had to agree with TfL's IPR Department guidelines. The final challenge is to collect funds to bring the game into the market.
TEAM MEMBERS (2) :
CEO & Principle Designer: Pawel Srokowski and Creative Director: Ewelina Srokowska
Srokowski Design Limited
The game uses Transport for London Intellectual Property Rights (TfL IPR). In courtesy of the TfL IPR Department, the game can enter the competition using TfL IPRs. Before the game is brought to the market, each TfL IPR will be consulted with Transport for London and requires a licence to be used.