Masedu / Arestidu Packaging identity by Giacomo Stefanelli, Barbara Cesura

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DESIGN DETAILS
DESIGN NAME:
Masedu / Arestidu

PRIMARY FUNCTION:
Packaging identity

INSPIRATION:
Cannonau and Vermentino are two traditional wines from Sardinia, a land full of proud,wild beauty.Masedu and Arestìdu, which mean ‘tamed’ and ‘wild’ in Sardinian, recall a characteristic feature of this land. The reinterpretation through the Giara horses, among the last wild horses in Europe and an icon of the most original Sardinia, comes from this. Thus the two horses express opposites, positive and negative, calm and action, control and fury, with that point of pride that unites them.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The names of the wines were given by the client, Carlsberg Italia Horeca, and the task was to look for something unique but in the same time representative of the wines and the original land too. This land is so unique that lot of ideas comes but very few of them were able to express completely the complexity of the land and the hinabitants too. We then get to a final concept of the Giara horses that, as animal, could deeply express the complex character of the land and the wines.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Client in Lainate (Milan) and agency in Verona

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Withe paper resistant to water plus hot foil (Kurz gold 180) for the name of the wines.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Sardinia, wine, packaging, identity, design

RESEARCH ABSTRACT:
As per our methodology we worked to look for a concept that could express the difference, the uniqueness of the two Sardinia typical wines. During the study of all the informations we looked for the concept that was able to express the "terroir", the soul of this incredible land conveied by the wines. We found it into the horses that seems to be the last wild horses in Europe and so well representative of the very complex character of the land and the hinabitants too.

CHALLENGE:
Express the intimate mix of souls: land, grapes, wine and most important the human behind all of this.

ADDED DATE:
2017-03-13 22:17:59

TEAM MEMBERS (1) :
Creative Director: Barbara Cesura, Creative Director: Giacomo Stefanelli, Client Director: Stefano Giuseppe Dell'Orto and Illustrator: Enrico Rambaldi

IMAGE CREDITS:
NEOM internal photos

Visit the following page to learn more: http://www.neom.it/en/progetti/carlsbergmased uarestidu-2/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
NEOM

PROFILE:
Neom is a Bran&Packaging design company located in Italy with offices in Verona and Padova. Neom came into being with the precise aim of creating a new venture, as new as those taking part in it feel. In 20 years’ work in the world of high-level branding for the leading Italian and international companies we have been able to consolidate our experience in all the different aspects of Corporate communication and Packaging, specialising in the Food&Beverage, Wine&Spirits, Personal Care, Home Care and Luxury sectors. Neom’s Vision is as simple as it is precise: creating success by communicating with people. The quality of the final result is achieved by maintaining high quality in every single step, from the briefing to the printing. The cooperation of the work team is decisive to reach excellence. Every action, every tool of communication (Corporate, Packaging, POP, ADV, etc.) takes part in the creation of the Vision that is expressed through the brand.

NOMINATION DETAILS

Masedu/Arestidu Packaging Identity by Giacomo Stefanelli, Barbara Cesura is a Nominee in Packaging Design Category.

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AWARD DETAILS

Masedu/Arestidu Packaging Identity by Giacomo Stefanelli, Barbara Cesura is Winner in Packaging Design Category, 2016 - 2017.



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