The Theodore Website by Enrico Pieri

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DESIGN DETAILS
DESIGN NAME:
The Theodore

PRIMARY FUNCTION:
Website

INSPIRATION:
Inspiration behind this website design was to be empathetic to the brand identity which I designed as well. Inspired by the Greek letter theta the island in the 'centre' surrounded by the circle represented a place of sanctuary. This was emulated in the use of white space and clear layout, minimalistic approach and hierarchy. Colour palette was inspired by the classical Cretan painting of the Minoan Bull, where the hotel was built, and imagery was used to imitate the aforementioned features.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Theodore website is the hub and home for the online presence of The Theodore Boutique Hotel. It differs from other commercially advertised and boutique hotels by its translation of design from its original identity. Shocking use of imagery, minimalistic approach and unique colour palette are all part of what sets the Theodore apart. As well as this the clean UI coupled with the easily navigated UX ensure a pleasurable experience for the consumer when looking to book a holiday.

OPERATION / FLOW / INTERACTION:
A multiple page website, with clear navigation and text layout to provide a seamless user experience.

PROJECT DURATION AND LOCATION:
The website along with the hotel we're opened and launched during July 2016.

PRODUCTION / REALIZATION TECHNOLOGY:
The process of the website began with conceptual designs for the identity. Research files were created in support of all conceptual assets. Once completed thorough print and digital guidelines were created to ensure brand consistency in the web design. Wireframes were the start of the design process, this enabled a holistic look at how the UX would integrate with the UI. From then on I began to develop the design to a point where it worked in harmony with the brand identity.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The site was given a fully responsive design to work well over multiple screen sizes, tablets and devices.

TAGS:
website, design, branding, responsive, logo, UI

RESEARCH ABSTRACT:
Research for the website design was wide ranged. I looking at literal and conceptual design aspects: Kri Kri goat (native to the hotel island), the Greek theta and its symbolism with Greek gods, outlines of the island view, sacred geometry developed on the island of Crete. One a theme/identity was developed from a concept I began looking at colours that would integrate with such using classical references that still fit with the original concept. The theta symbol was chosen as the circle represented the sun god Apollo and what he stood for as a Greek God: healing, sun, light. We then used the island outline which replaced the bar in the centre of the circle. This provided the concept for sanctuary; the idea the consumer is in The Theodore and surrounded by light and healing. This identity was then able to be worked into the website design and experience.

CHALLENGE:
The hardest part of this project was creating something that spoke to both locals of the island and new-comers while still retaining a similar effect on all who viewed the site. Staying true to the Greek routes yet not seeming like a cliche.

ADDED DATE:
2017-03-13 14:00:08

TEAM MEMBERS (1) :
Enrico Pieri

IMAGE CREDITS:
Enrico Pieri, 2016.

PATENTS/COPYRIGHTS:
Copyright of Enrico Pieri Designs, 2017

Visit the following page to learn more: http://enricopieri.com/portfolio/the-theodore /
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Enrico Pieri Design

PROFILE:
Enrico Pieri Design is a design agency based in London and headed by Enrico Pieri. He has worked with a range of clients and freelancers in and out of the creative industry to help produce timeless pieces of design for a multitude of platforms. Specialising in brand presence and identity, Enrico works with clients to achieve optimum potential in marketing towards targeted consumers.

NOMINATION DETAILS

The Theodore Website by Enrico Pieri is a Nominee in Website and Web Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

The Theodore Website by Enrico Pieri is Winner in Website and Web Design Category, 2016 - 2017.



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