Goodi Food packaging by chien chun feng

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DESIGN DETAILS
DESIGN NAME:
Goodi

PRIMARY FUNCTION:
Food packaging

INSPIRATION:
"Goodi" is a line of modular packaging, which customers can mix and match any items and assemble items in the box as a picnic basket. The products are mini packaging for a picnic, customers will not waste any candy and cookies. Young consumers can use the limited budget to try different kinds of food. The small "Goodi food trunk" is located behind by the Central park and the Bryant park. People can easily purchase "goodi" before they go to a picnic. They can mix and match the items depend on who go with them.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
"Goodi" is a line of assorted all natural goodie for picnic snacks for young adults. Each snack is packaged in a convenient hexagon shaped package. Consumers can mix and match quantity and items according to taste and need. GOODI offers five different food packages, nuts lover, the fruit club, cookie junkies, chocoholic and juice addict. Each package has a unique structural package allowing for ease of use, and easy to share. A picnic is more than eating a meal, it is a pleasurable experience.

OPERATION / FLOW / INTERACTION:
The outer packaging is formed by a plastic sheet, customer can reuse the outer packaging as a bag. The hexagon packaging can be transformed to a special structural by usability. For example, the packaging can be transformed to a plate for sharing or be divided the packaging into two pieces for two different products.

PROJECT DURATION AND LOCATION:
The project started in August 2016 in New York City and finished in December 2016 in New York City, and win the 2017 American package design award in February 2017.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Paper board, plastic sheet.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 92mm x Depth 153mm x Height 310mm

TAGS:
Sharing, foods, picnic, friends, packaging structural

RESEARCH ABSTRACT:
I analyzed 5W for product and researched consumer profiles to create visually impactful images and marketing materials that help "Goodi" stand out from the competitions.

CHALLENGE:
How to use the story of picnic and results into design is the most difficult part for me. The experiment of packaging structure is also a key point for this project. I explored ten different of packaging structures and refined the one of structure. Finally, I successfully explored a modular system into packaging design for ease of use and easy to share.

ADDED DATE:
2017-03-11 00:15:40

TEAM MEMBERS (1) :
Chien Chun Feng

IMAGE CREDITS:
Chien Chun Feng

PATENTS/COPYRIGHTS:
Chien Chun Feng

Visit the following page to learn more: https://www.tinafengdesign.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
GOODI

PROFILE:
GOODI is a special food firm for the picnic.

NOMINATION DETAILS

Goodi Food Packaging by Chien Chun Feng is a Nominee in Packaging Design Category.

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AWARD DETAILS

Goodi Food Packaging by Chien Chun Feng is Winner in Packaging Design Category, 2016 - 2017.



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