Calendar 2017 “The Year of Roaster” Calendar by Thach Nguyen Nguyen

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DESIGN DETAILS
DESIGN NAME:
Calendar 2017 “The Year of Roaster”

PRIMARY FUNCTION:
Calendar

INSPIRATION:
Inspired by colorful paintings decorated by Vietnamese families in Lunar New Year festival occasion, we turned a boring traditional calendar of numbers into vibrant pictures tell stories on the wall. According to the Vietnamese 12-year circle of zodiac, 2017 is the year of roaster, the creature is a proverbial mascot to the five virtues – responsibility, fidelity, courage, kindness, and confidence. Feng shui practitioners paint a red Rooster on walls to safeguard the home and bring good lucky.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design concept is a combination of traditional spirit to be suitable for Lunar New Year atmosphere and modern brand visual languages. We assigned each watercolor painting in per month page to tell a bespoke story of a successful and happy moment of banking user which is a good match with a special day or a notable celebration remarked on the calendar. Developing from the bank's logo, patterns with slightly different shades subtly appear page over page to decorate as well as evoke the brand.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Calendar 2017 “The Year of Roaster” published 100.000 copies nationwide in December 2016.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Techcombank block calendar was printed in 7 colors metalize halogam backed with MDF 3mm while the table calendar was backed with simili and 2mm carton. To make the calendar more elegant, we decided to make all the special details with metallic silver ink, UV spot vanish and hot stamping. All calendar boxes are color prited in Duplex 230 with metallic silver ink for decorations.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Calendar Desk: 9cm x 21cm Wall Calendars: 34,5cm x 60cm Box Calendar Desk: 3cm x 22,5cm 22,5cm

TAGS:
calendar, lunar new year, branding, bond creative

RESEARCH ABSTRACT:
-

CHALLENGE:
It's hard to meet the client’s requirement as well as delight their customers, we have to offer an unusual calendar concept approach. Moreover, we struggled with challenge how to moderately convey message that the bank’s key focus are excellent customer relationship and good customer centric services in series of printed pages functionally showing days. Hence, we illustrated the true stories of their admirable customers who achieved their life goals with supporting of the bank officers.

ADDED DATE:
2017-03-02 03:03:28

TEAM MEMBERS (1) :
Team Leader: Nguyen Thach Nguyen, Creative: Nguyen Thi Ha Thu; Designers: Nguyen Thi Hai Ha; Nguyen Thanh Ngan, Nguyen Thi Huyen; Copywriters: Nguyen Tran Thu Tra

IMAGE CREDITS:
Bond Creative 2016

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Techcombank

PROFILE:
Techcombank is currently one of the largest JSCBs in Vietnam in terms of total assets, loans, deposits and net income. The bank has built industry-leading franchises in retail deposits, SME and retail lending. By the end of 2015, the international awards winning bank continues to be a leading commercial bank in Vietnam with the total assets of USD 8,35 billion, 7,200 staffs, wide coverage network under led by a strong and committed leardership teams.

NOMINATION DETAILS

Calendar 2017 “the Year of Roaster” Calendar by Thach Nguyen Nguyen is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Calendar 2017 “the Year of Roaster” Calendar by Thach Nguyen Nguyen is Winner in Advertising, Marketing and Communication Design Category, 2016 - 2017.



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