Double Cross Packaging
Tabletop games bring families and friends together, but are typically hidden away in unattractive boxes and forgotten. The packaging houses a unique dice game that is designed to be a curious and intriguing sculpture that should never be put away. The unique and iconic form of the game was necessary to translate to the packaging in order to create a strong POS and reflect the story of the product.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The packaging aims to reflect the iconic and displayable nature of the game it houses. The environmentally friendly packaging is produced using paper pulp and assembled using rubber bands, which allows the product to be accessed without damage to the packaging. The shape of the packaging also allows for stacking. Multiple units stack securely, tessellating to dramatically conserve shelf and shipping space by 29% over a traditional box. Smaller storage facilities and more units shipped in fewer containers, reduce the product's carbon footprint.
OPERATION / FLOW / INTERACTION:
A glue-less approach allowing the product to be taken out of the box easily in the store by removing the 4 rubber bands that holds the two halves of the molded pulp together. When stacked, the form naturally interlocks into one another, to dramatically conserve shelf and shipping space by 29% over a traditional box.
PROJECT DURATION AND LOCATION:
The project started in March 2016 in Los Angeles and introduced to the market in December 2016.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
The packaging uses two white molded dry pulp halves to house and protect the product. The brand logo is molded into the top pulp, with a paper sleeve that wraps around one of the tessellating legs for product information, and to indicate the product color. Four white flat rubber bands lays flush in the grooves and hold the packaging together, allowing the product to be accessed in-store without damaging the packaging. 11 page zig-zag product instruction booklet sets inside the packaging.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Product dimensions, 228 cubic millimeters
home decor, tabletop game, Liar Dice, dice game, sustainable, eco friendly, play, pulp, party game, social
The challenge was to create environmentally friendly game packaging around a very complex form. Our research identified that we needed to develop a holistic full product cycle approach which required a close look at packaging production (processes and materials), inefficiencies in shipping (reduction in shipping volume) and waste (using packaging materials which can be recycled or break down if discarded).
The challenges we faced were to figure a way to hold the two pulp halves together but maintain our environmental values, and allow shoppers to view and remove the product without damage to the packaging. We wanted this to all be tool-less. After thoughtful investigation, we decided upon the solution to use rubber bands. This would allow the user to easily take the product out of the box to view and touch the product, enhancing purchasing confidence.
TEAM MEMBERS (12) :
Pip Tompkin, Shannon Hematian, Denny Liao, Samuel McClellan, Madison Smith, Wantana Pojanaporn, Ella Jeong, Jarett Volkoff, Ellie Shoja, Rachel Slawson, Dan O‘Toole and
Mr. Pip, 2016.
Design patent pending