Mulate Aqua Chocolate Packaging by Sarune, Laura and Aqua Lingua

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DESIGN DETAILS
DESIGN NAME:
Mulate Aqua

PRIMARY FUNCTION:
Chocolate Packaging

INSPIRATION:
The inspiration is in the nature of sound - sound waves. It enables us to communicate. Chocolate can the same in it's own way. As well as packaging. The paper packaging holds two chocolate bars 30 grams each, packed separately. This was strategically thought of as to invite the consumer to share the joy of chocolate together with a friend.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This minimal, subtle Aqua chocolate packaging design hides the capabilities of XXI century technologies. The secret of water paintings is the waves of sound. While the celebratory greeting is read out loud, the wave of sound crash into water creating a gorgeous visual piece of art, which is then displayed on the packaging. A consumer can scan the QR code with a mobile device to reveal the words that have been recorded for the celebratory greeting. Both sound an

OPERATION / FLOW / INTERACTION:
The key of this packaging is how it interacts with a consumer. A consumer can scan the QR code with a mobile device to reveal the words that have been recorded for the celebratory greeting. After you open the package there will be found certificate of the authentic of the picture. Nice wishes will be fined on the internal part of the package under the each piece of the chocolate bar.

PROJECT DURATION AND LOCATION:
The project started in April 2016 in Kaunas and finished in November 2016 in Kaunas.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Pictures were created in collaboration with designers from Aqua Lingua company. Anyone can become a creator in the creative process that combines water, vibrations and voice. As a result, you receive pictures.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 120 mm x Depth 120 mm x Height 8 mm Under the cover it is presented certificate of the authentic of the picture. Two peaces of the chocolate bars are presented there. Under each bar you will fined a secret.

TAGS:
Mulate, Choco, Gift, Chocolate, aqua, modern art, water, greetings

RESEARCH ABSTRACT:
Gourmet chocolate lovers were involved in the research implemented by young designers. The main findings lead the project to the decision to create the package which will present the chocolate as a present with the secrets, presented under each peace of the chocolate bar. The knowledge acquired while studying art (PhD) during 2012-2017 laid a foundation for creative activity of AQUA LINGUA voice pictures.

CHALLENGE:
The hardest part was to find the right words to be presented as a secret for the gourmet lovers. The technical solution to present the QR code was not easy too. This code is an essential part of this packaging, but it's not very pleasant to the eye. It was important to find the most suitable place for it, so it won't impact the whole design in a bad way.

ADDED DATE:
2017-02-28 21:37:10

TEAM MEMBERS (3) :
Laura Balockaite, Vytautas Stankevicius and Ruta Mickiene

IMAGE CREDITS:
Sarune, Laura and Aqua Lingua, 2016.

Visit the following page to learn more: http://www.chocostore.eu
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Choco Group

PROFILE:
The client Choco Group is a Lithuanian company that manufactures high quality Mulate chocolate bars. Different Mulate collections offering lots of different chocolate flavors. EU certified Mulate collections is like reflection of cocoa sourcing voyages into Central America, Asia or Africa – always colorful, intense, nosy and noisy. Mulate Aqua collection offers more than chocolate. It is a special gift with the pictures that reflect your thoughts and immortalize the most important moments of life that you want to share with others.

NOMINATION DETAILS

Mulate Aqua Chocolate Packaging by Sarune, Laura and Aqua Lingua is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Mulate Aqua Chocolate Packaging by Sarune, Laura and Aqua Lingua is Winner in Packaging Design Category, 2016 - 2017.



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