The inspiration is in the nature of sound - sound waves. It enables us to communicate. Chocolate can the same in it's own way. As well as packaging.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This minimal, subtle Aqua chocolate packaging design hides the capabilities of XXI century technologies. The secret of water paintings is the waves of sound. While the celebratory greeting is read out loud, the wave of sound crash into water creating a gorgeous visual piece of art, which is then displayed on the packaging. A consumer can scan the QR code with a mobile device to reveal the words that have been recorded for the celebratory greeting. Both sound an
OPERATION / FLOW / INTERACTION:
The key of this packaging is how it interacts with a consumer.
A consumer can scan the QR code with a mobile device to reveal the words that have been recorded for the celebratory greeting.
PROJECT DURATION AND LOCATION:
The project started in April 2016 in Kaunas and finished in November 2016 in Kaunas.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
Pictures were created in collaboration with designers from Aqua Lingua company.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 120 mm x Depth 120 mm x Height 8 mm
Chocolate, aqua, modern art, water, greetings
The hardest part was to find the right place for QR code. This code is an essential part of this packaging, but it's not very pleasant to the eye. It was important to find the most suitable place for it, so it won't impact the whole design in a bad way.
TEAM MEMBERS (2) :
Laura Balockaite and Vytautas Stankevicius
Sarune Baltramonaityte&Laura Balockaite, 2016.