Charming Chocolate Packaging by Sarune Baltramonaityte&Laura Balockaite

Home > Winners > #56053


DESIGN DETAILS
DESIGN NAME:
Charming Chocolate

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The main inspiration is emotion itself. We all feel great enjoying chocolate, sharing our feelings with peoples around us, hence we were inspired to capture emotions of people trying this delicious chocolate. The shape of this packaging was designed to make the consumer feel rather nostalgic, as it reminds him of a CD and unconsciously of emotions that music can bring.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Charming Chocolate packaging reminds everyone about the great emotions chocolate makes us feel. The subtle design mainly focuses on black and white photography of human portrait, full attention for the face expression, eyes and emotions people are radiating. Both packaging design and the product are very people and experience, as well as emotion oriented, hence they fit each other perfectly, as any product and its packaging should.

OPERATION / FLOW / INTERACTION:
The key of this design is charming photographies of happy people. Consumers interact with this packaging because they are used to interact with human beings. The idea is that packaging would make consumer feel happy as well as chocolate.

PROJECT DURATION AND LOCATION:
Project started in April 2016 in Kaunas and finished in November 2016 in Kaunas.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The base of this design was black and white photography. One of the key aspects is layout. It was created to remind of a CD. The paper packaging holds two chocolate bars 30 grams each, packed separately. This was strategically thought of as to invite the consumer to share the contents of this packaging and experience the joy of chocolate together with a friend. The colors are chosen to represent the flavors of each kind of chocolate.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 120 mm x Depth 120 mm x Height 8 mm

TAGS:
Charming, chocolate, happy, photography, emotion, portrait, CD, people

RESEARCH ABSTRACT:
Before approving the design, we wanted to ask potential consumers how attractive, interesting, emotionally connecting they find this design concept, if they feel like it stands out when comparing to similar products on the shelf, if they feel drawn to it? While participating in product fairs, we showed the early packaging design to multiple potential customers and observed their emotions when seeing the design. Majority were interested, seemed surprised and curious, also said they instantly felt emotional connection to these photographs on the packaging, and also felt like the portraits somehow reminded them of people they knew, therefore they felt more keep on buying the product. This was a verbal-only research. Participants approximately 100. Discussing the design with potential product consumers allowed us to better understand how this product will be perceived when on the shelf, as well as make sure that the concept of a human close-up portrait is not scary to the potential buyers, as this was our initial fear.

CHALLENGE:
The most difficult part was to find suitable people for different tastes of chocolate. It was important that people would spread a certain emotion towards potential user. This difficulty was overcome thanks to great models. It was decided to take ordinary people from our own surrounding. In this case the desired simplicity was achieved.

ADDED DATE:
2017-02-28 21:12:38

TEAM MEMBERS (2) :
Laura Balockaite and Vytautas Stankevicius

IMAGE CREDITS:
Sarune Baltramonaityte&Laura Balockaite, 2016.

Visit the following page to learn more: http://bit.ly/2nBiHKm
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Choco Group

PROFILE:
The client Choco Group is a Lithuanian company that manufactures high quality chocolate bars, chocolate spreads, chocolate for decoration, etc. It has few different brands offering lots of different chocolate flavours, mostly black or milk chocolate. Choco Group uses only high-quality ingredients to provide the best possible chocolate for their clients. They also created a unique chocolate recipe with additional hemp proteins for athletes. They also have hand-made chocolate paintings that have unique decorations from fried fruit, nuts, and seeds. Company is flexible and works with individual clients on their unique needs and requests.

NOMINATION DETAILS

Charming Chocolate Packaging by Sarune Baltramonaityte&laura Balockaite is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Sarune Baltramonaityte&Laura Balockaite when results are announced.
AWARD DETAILS

Charming Chocolate Packaging by Sarune Baltramonaityte&laura Balockaite is Winner in Packaging Design Category, 2016 - 2017.



· Press Members: Login or Register to request an exclusive interview with Sarune Baltramonaityte&Laura Balockaite.

· Click here to register inorder to view the profile and other works by Sarune Baltramonaityte&Laura Balockaite.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |