I found the inspiration while observing the effects of smoking, realizing how harmful smoking is all around the globe. Additional inspiration came from images displayed on cigarette packs.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This image promoting awareness is executed as a 3-part visual, and also an actual pack that a smoker can use in place of the original pack as to remind themselves of the harmful effects of tobacco.
OPERATION / FLOW / INTERACTION:
A smoker uses the pack in place of the original cigarette pack. The cigarettes pose as teeth visible through the opening. As cigarettes are consumed, the face looks more and more like a person suffering from a serious illness.
PROJECT DURATION AND LOCATION:
This project began in November 2016 and lasted until December 2016 in Belgrade, Serbia. It is still gaining more and more attention since it went viral on websites, such as Bright Side, Bored Panda, 9GAG, Design Your Trust, Great Things, Architecture & Design, A Different Type of Art, Enjoy Science and many others. Some of them have been using it as cover pictures for their articles, such as Bright Side (for "20 Examples of Devastatingly Powerful Social Advertising From 2016"). Millions of Internet users have seen, shared and commented on the idea.
PRODUCTION / REALIZATION TECHNOLOGY:
Visual went into print using conventional printing techniques when used on billboards and city lights. Pack spread printed on cardboard with actual opening at mouth position using a die cut.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Billboards and posters executed as prints of varying sizes (B2 to 4x3m); cigarette pack in standard king size (55x12x88mm).
health, awareness, teeth, tobacco, cigarette, pack
My country, Serbia, is on the top of the list of cigarette consuption per capita in the world. Health warnings and conventional campaigns have not managed to reduce smoking rate overall. This called for a different kind of action.
TEAM MEMBERS (1) :
Miroslav Vujovic, 2016.