PepsiCo Mix It Up 2016
Going beyond simple product development, PepsiCo is leading a cultural conversation about how design can innovate and build brands with relevance by engaging with consumer wants and needs. This kind of design-led innovation is helping PepsiCo bring meaningful food and beverage experiences to consumers, which ultimately drives brand growth. The company showcased its latest products and solutions that allowed consumers to further explore their favorite PepsiCo brands.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
PepsiCo made a significant impact at Milan Design Week 2016 with PepsiCo Mix It Up, a dynamic innovation showcase built to delight and inspire. At this immersive, sensorial experience, guests saw, smelled, tasted, touched and heard how PepsiCo is shaping the future of design and culture itself. The exhibit brought together the diverse worlds of the company’s portfolio under one roof.
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FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
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TEAM MEMBERS (1) :
PepsiCo Design & Innovation, 2016.