Pepsi Year of the Rooster Ltd Ed Can Can graphics by PepsiCo Design and Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Pepsi Year of the Rooster Ltd Ed Can PRIMARY FUNCTION: Can graphics INSPIRATION: This handcrafted illustration enhanced brand love and commemorated the tradition of Chinese New Year in a fresh and youthful style. Special edition outer packaging was also created to accompany the cans. The unique execution and limited availability (only on e-commerce platforms) made it one of the most desired items for Chinese New Year festivities. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Pepsi Year of the Rooster Limited Edition Can celebrated the excitement of the Chinese New Year, combined with the youthful spirit of Pepsi. The can featured the traditional zodiac sign for 2017, a rooster, which was depicted with decorative elements, colors and patterns. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2017-02-27 20:25:58 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2016. |
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| AWARD DETAILS | |
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Pepsi Year of The Rooster Ltd Ed Can Can Graphics by Pepsico Design and Innovation is Winner in Packaging Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
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