INIT Fruit & Nut Bar Snack Bar by PepsiCo Design & Innovation

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DESIGN DETAILS
DESIGN NAME:
INIT Fruit & Nut Bar

PRIMARY FUNCTION:
Snack Bar

INSPIRATION:
INIT combines health-consciousness, great taste and accessibility into one product. Designed for a life on the go, INIT allows consumers to snack in motion without compromising nutrition. With flavors like Dark Chocolate Almond & Summer Berries, Roasted Nuts & Honey Chipotle, Dark Chocolate Cherry & Cashews, and Mixed Nuts & Sweet Berries, there’s an INIT bar for all tastes. After all, it’s what INIT that matters.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
INIT is a new fruit and nut bar made of simple ingredients that taste great. The design features playful, upbeat and casual typographic elements and the ingredients are highlighted to communicate natural simplicity.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
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FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
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CHALLENGE:
-

ADDED DATE:
2017-02-27 20:21:56

TEAM MEMBERS (1) :


IMAGE CREDITS:
PepsiCo Design & Innovation, 2016.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Init Fruit & Nut Bar Snack Bar by Pepsico Design & Innovation is a Nominee in Packaging Design Category.

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AWARD DETAILS

Init Fruit & Nut Bar Snack Bar by Pepsico Design & Innovation is Winner in Packaging Design Category, 2016 - 2017.



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