INIT Fruit & Nut Bar
INIT combines health-consciousness, great taste and accessibility into one product. Designed for a life on the go, INIT allows consumers to snack in motion without compromising nutrition. With flavors like Dark Chocolate Almond & Summer Berries, Roasted Nuts & Honey Chipotle, Dark Chocolate Cherry & Cashews, and Mixed Nuts & Sweet Berries, there’s an INIT bar for all tastes. After all, it’s what INIT that matters.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
INIT is a new fruit and nut bar made of simple ingredients that taste great. The design features playful, upbeat and casual typographic elements and the ingredients are highlighted to communicate natural simplicity.
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TEAM MEMBERS (1) :
PepsiCo Design & Innovation, 2016.