LIFEWTR Series 1
Released in a series of three, with label designs refreshing quarterly, LIFEWTR bottles will feature different creators’ work to introduce distinct expressions of creativity. The first series features the captivating work of some of the boldest and most transformative artists of today: MOMO, Craig & Karl, and Jason Woodside.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
LIFEWTR is a new premium bottled water brand that exists to advance and showcase the sources of creation and creativity. The bottle serves as a canvas for art and design and features rotating label motifs created by emerging artists.
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TEAM MEMBERS (1) :
PepsiCo Design & Innovation, 2016.