Eleh Designer Series
The Designer Series is composed for collections with an inspiration and charisma of its own. The manufacturing of each shoe model within the Designer Series is limited to a hundred pairs per year of each colour, according to the atelier legacy and philosophy.
Its packaging has for purpose to value the singularities and specificities behind each one of the collections, concurrently establishing coherence for the Series as a whole. Besides being effective in telling the story behind each collection, packaging should highlight the exclusivity of the Series.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Packaging is composed by an acrylic box, silk paper, a cotton fabric bag and a Certificate of Authenticity. The acrylic box allows for the shoe display as a show piece, playing along with the idea of the Cinderela crystal shoe. Each collection's box cover is illustrated with a unique symbol, illustration and typography. When used for wrapping the shoes inside the box, the pattern applied on the silk paper complements the illustration on the cover, adding an extra life and dimension to the set.
OPERATION / FLOW / INTERACTION:
The acrylic box allows for the display of the shoe as a show piece, in a clean and sophisticated manner. The beauty of the box makes it a decoration element per si, instead of simple storage material and encourages that it is reused instead of thrown away. Being transparent, the acrylic box also solves the problem of never knowing where in each box each model is, and losing time opening the boxes.
PROJECT DURATION AND LOCATION:
The project started in April 2016 and finished in November 2016 in Lisbon.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
The Designer Series present a wide diversity among the series and the unique inspiration and aesthetic of each collection is translated into distinct materials and crafting techniques. Visual identity behind each collection was designed to highlight those design specificities and details. Packaging elements use acrylic, cotton fabric and diverse types of paper. Acrylic boxes are printed with direct printing, to allow customization on each box, as for example the client's name or a saying.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Packaging and Labelling
Acrylic box 3 mm acrylic thickness 300 x200 x 140 mm for standard shoe sizes
Tranport bag 100% cotton fabric 290 x 360 mm
Certificate of Authenticity Textured white paper 220 gr A5 Card and C5 Envelope
Shoes, Limited Edition, Bottier, packaging, acrylic, box
Growing up whitin a family with an ancient tradition of shoe craft, the Designer had the ambition to create a distinctive match between craft expertise and great design. Meant to be timeless instead of during a season, it was felt the necessity to create a different packaging from the already existing in the market, one that would share the collection's concept of durability and exclusivity.
The Designer Series packaging was designed to present and underline the storytelling of the Designer Series, highlighting the idea of each shoe being a collectable and exclusive item.
TEAM MEMBERS (1) :
Helena Amante, 2016.