7up Sip Up Summer Series
Limited Edition Aluminum Cans
Every summer, 7up’s crisp, refreshing flavor brings smiles to people across the globe. To celebrate, 7up releases limited edition themed cans to enhance the experience for its fans.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The 2016 Sip Up Summer Series featured a whimsical play on the uniquely refreshing lemon lime flavor of 7up, using easily translated phrases and graphics that capture the fun and fancy of an active summer. Modern and bold, the concepts in each can brought to life the unique spirit and expressive attitude of 7up consumers globally. The result is a system that can be easily understood by summer revelers across the globe.
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TEAM MEMBERS (2) :
PepsiCo Design & Innovation and Chase Design Group
PepsiCo Design & Innovation, 2016.