Krupnikas Packaging Design Packaging by Estera Tamosaityte

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DESIGN DETAILS
DESIGN NAME:
Krupnikas Packaging Design

PRIMARY FUNCTION:
Packaging

INSPIRATION:
Design solution is inspired by the history and taste of krupnik. It is a well known quality product with a very dated image. The highly detailed illustration is a modern interpretation of ancient litography techniques. The fonts are carefully selected to suit the artwork and brand's heritage. A centered illustration of a bee makes the product instantly recognizable, and distinguishes it among a sea of other krupniks since the name Krupnikas is considered a common word and cannot be copyrighted.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Goal of our packaging for traditional local honey liqueur Krupnik was to make the product stand out and better represent its quality, taste and craftsmanship. Honey is the base of the drink, and was chosen as a key element to convey its great taste for the drinkers. An illustration of the bee serves as the main element of the design. Finishing effects such as tactile UV varnish, gold foil and embossing makes the composition elements stand out and makes the product more credible as a souvenir.

OPERATION / FLOW / INTERACTION:
The idea under label uplift was to to make the product stand out and better represent its quality, taste and craftsmanship.

PROJECT DURATION AND LOCATION:
The project was implemented in 2016.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Tactile UV varnish, embossing, gold foil on paper.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Label size is 57 mm x 110 mm

TAGS:
packaging, Lithuanian, Lithuania, design, label, Etiquette, Stumbras, liqueur

RESEARCH ABSTRACT:
-

CHALLENGE:
The main creative challenge was to create a packaging which would attract very wide range of consumers. From a younger generation which either does not know the drink or thinks of it as of some outdated product to the older genration who is familiar with the krupnik drink since their youth and has it's own drinking habits.

ADDED DATE:
2017-02-27 14:34:27

TEAM MEMBERS (2) :
Designers: Valerija Žilėnienė, Algirdas Orantas, Irmantas Savulionis and Product Development Team: Jūratė Paulauskienė, Julija Dergunovė

IMAGE CREDITS:
Illustrator: Olexa Andryuschenko
Photographer: Audrius Tuleikis

Visit the following page to learn more: http://www.etiquette.lt
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Stumbras

PROFILE:
STUMBRAS is one of the largest producers of distilled beverages in the Baltic States. Established in 1906, the company now exports its products to approximately 30 different countries. STUMBRAS beverages are created according to unique recipes that go as far back as the late-19th century, as well as modern, original recipes. Special attention is given to naturalness and expertise, without fear of unexpected solutions and bold challenges. This is what makes STUMBRAS special – walking the path of innovation, the company is able to incarnate more than 100 years of experience, knowledge and traditions, fusing methods of classic production with new technologies to create popular beverages which represent Lithuania.

NOMINATION DETAILS

Krupnikas Packaging Design Packaging by Estera Tamosaityte is a Nominee in Packaging Design Category.

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AWARD DETAILS

Krupnikas Packaging Design Packaging by Estera Tamosaityte is Winner in Packaging Design Category, 2016 - 2017.



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