Krupnikas Packaging Design
Design solution is inspired by the history and taste of krupnik. It is a well known quality product with a very dated image. The highly detailed illustration is a modern interpretation of ancient litography techniques. The fonts are carefully selected to suit the artwork and brand's heritage. A centered illustration of a bee makes the product instantly recognizable, and distinguishes it among a sea of other krupniks since the name Krupnikas is considered a common word and cannot be copyrighted.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Goal of our packaging for traditional local honey liqueur Krupnik was to make the product stand out and better represent its quality, taste and craftsmanship. Honey is the base of the drink, and was chosen as a key element to convey its great taste for the drinkers. An illustration of the bee serves as the main element of the design. Finishing effects such as tactile UV varnish, gold foil and embossing makes the composition elements stand out and makes the product more credible as a souvenir.
OPERATION / FLOW / INTERACTION:
The idea under label uplift was to to make the product stand out and better represent its quality, taste and craftsmanship.
PROJECT DURATION AND LOCATION:
The project was implemented in 2016.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
Tactile UV varnish, embossing, gold foil on paper.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Label size is 57 mm x 110 mm
packaging, Lithuanian, Lithuania, design, label, Etiquette, Stumbras, liqueur
The main creative challenge was to create a packaging which would attract very wide range of consumers. From a younger generation which either does not know the drink or thinks of it as of some outdated product to the older genration who is familiar with the krupnik drink since their youth and has it's own drinking habits.
TEAM MEMBERS (2) :
Designers: Valerija Žilėnienė, Algirdas Orantas, Irmantas Savulionis and Product Development Team: Jūratė Paulauskienė, Julija Dergunovė
Illustrator: Olexa Andryuschenko
Photographer: Audrius Tuleikis