Nike Studio Beijing
An important Nike brand value is that everyone is an athlete, and we created a space that would cause any visitor to establish an emotional connection to this. It's designed to be more than a workout space and more than a product display. The Nike Studio Beijing magnifies Nike’s brand values of empowerment, inclusion, and audacity manifested in a physical space for people to actually visit and experience.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Nike requested a pop-up space that embodied infinity and empowerment while promoting their new collections and Nike+ Run Club. We came to Nike with a pop-up brand space that simultaneously showcases their products and provides a space for customers to put those products to the test, all while redefining what it means to be “in the zone”.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
The project launched in August 2015 alongside the World Athletic Championships in Beijing, China.
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
Interior, Retail, Beijing, China, Pop-up, Nike, Gallery, Gym
TEAM MEMBERS (9) :
Tilman Thürmer, Francois Aubret, Manuela Mappa, Yu Yin, Vega Li, Ashley Liu, Kira Chien, Liu Zhuang and Jin Jin Wang