Nike Studio Beijing Retail Pop-up by Coordination Asia |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Nike Studio Beijing PRIMARY FUNCTION: Retail Pop-up INSPIRATION: An important Nike brand value is that everyone is an athlete, and we created a space that would cause any visitor to establish an emotional connection to this. It's designed to be more than a workout space and more than a product display. The Nike Studio Beijing magnifies Nike’s brand values of empowerment, inclusion, and audacity manifested in a physical space for people to actually visit and experience. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Nike requested a pop-up space that embodied infinity and empowerment while promoting their new collections and Nike+ Run Club. We came to Nike with a pop-up brand space that simultaneously showcases their products and provides a space for customers to put those products to the test, all while redefining what it means to be “in the zone”. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project launched in August 2015 alongside the World Athletic Championships in Beijing, China. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: 1,200 sqm TAGS: Interior, Retail, Beijing, China, Pop-up, Nike, Gallery, Gym RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2017-02-27 08:31:24 TEAM MEMBERS (9) : Tilman Thürmer, Francois Aubret, Manuela Mappa, Yu Yin, Vega Li, Ashley Liu, Kira Chien, Liu Zhuang and Jin Jin Wang IMAGE CREDITS: COORDINATION ASIA |
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| Visit the following page to learn more: http://bit.ly/2iOL7BW | |||||
| AWARD DETAILS | |
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Nike Studio Beijing Retail Pop-Up by Coordination Asia is Winner in Interior Space and Exhibition Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Coordination Asia. · Click here to register inorder to view the profile and other works by Coordination Asia. |
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