The Labors of Hercules Packaging by Andreas Kioroglou

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DESIGN DETAILS
DESIGN NAME:
The Labors of Hercules

PRIMARY FUNCTION:
Packaging

INSPIRATION:
This was an inspiring project to work. We had to find a way to design in a way that could communicate the Greatness of Hercules, the period the labors took place. It shouldn't be funny nor very flashy. A stone - rocky desig was used along with the face of Hercules. Each pack of the family had a different color code . A brochure with pencil sketches of the Labors accompanied each pack written in many languages.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is an extraordinary Brain Teaser offering thrilling pattern-puzzle solving experiences. Themed around the journey of the great, Greek mythology hero, Hercules, this game consists of four Collections of three Labors each. There is a progression in difficulty from one Labor to the other and from one Collection to the next. The most difficult part was to find a way to die-cut the puzzle 4cm square tiles without leaving marks on them and lock them in place from production to packing facilities

OPERATION / FLOW / INTERACTION:
Each Labor introduces a puzzle consisting of 36 square tiles which must be placed in the correct order, side by side, to form a 6 by 6 square board. To reach the solution, you or your team will embark on a mental journey that will require you to perceive the puzzle's underlying patterns, which can contain logical, mathematical, geometric and cryptographic elements.

PROJECT DURATION AND LOCATION:
The project started in August 2016 and finished in November 2016 in Athens, Greece.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Production: Paper: SBS 450 gsm 4color process printing Lamination

SPECIFICATIONS / TECHNICAL PROPERTIES:
Length: 21 cm Width: 11 cm Height: 5 cm

TAGS:
hercules, labors of hercules, puzzle, puzzle packaging, packaging, hero, stone packaging

RESEARCH ABSTRACT:
We researched everything related to Hercules, video games, apps, packaging etc. We studied all labors to get in the mood of the Hero.

CHALLENGE:
There were two difficult issues we had to overcome. The first one was to find a way to appropriate communicate all the features Hercules had, the age the Labors took place etc. The second was how to combine 3 puzzles of 36 pieces in a single die-cut so that each piece would remain in place during transport from packaging factory to packing facilities without loosing a square tile. On top of that each 4cm square tile should have no knife mark on it so the player could not identify where each tile goes making it very hard to solve. All those issues were addressed successfully.

ADDED DATE:
2017-02-27 08:27:17

TEAM MEMBERS (1) :
Creative Director, Art Director, Designer: Andreas Kioroglou

IMAGE CREDITS:
Andreas Kioroglou, 2016.

Visit the following page to learn more: http://www.matadog.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Matadog Design

PROFILE:
Matadog™ Design is a branding, packaging and product design firm that founded in 2009 by Andreas Kioroglou. In a short time, our work has been internationally recognized and has been awarded by the most prestigious international design and advertising competitions such as Cannes Lions, Creativity International Awards, Pentawards, Summit Awards among others. Our work targets domestic and global markets as our design firm cooperates with brands around the world. Our size, gives us the flexibility to offer solutions to customer needs, with friendliness and a spirit of cooperation guaranteeing unique and, above all, effective and successful solutions. Our different way of thinking, combined with design strategy and advanced idea generation methods with attention to detail, produces innovative ideas not hesitating to explore uncharted water with the aim of providing unique solutions. Our main concern is customer success and satisfaction and our aim is to give added value to every design. Our goal is to build brands and products that last.

NOMINATION DETAILS

The Labors of Hercules Packaging by Andreas Kioroglou is a Nominee in Packaging Design Category.

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AWARD DETAILS

The Labors of Hercules Packaging by Andreas Kioroglou is Winner in Packaging Design Category, 2016 - 2017.



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