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| DESIGN DETAILS |
DESIGN NAME:
Alita
PRIMARY FUNCTION:
Bottle design and labels
INSPIRATION:
ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
OPERATION / FLOW / INTERACTION:
The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
PROJECT DURATION AND LOCATION:
New ALITA was introduced on the eve of the year 2017.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
Glass bottle. Flexo printing.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
TAGS:
Alita, sparkling wine, design, Studija Creata, Lithuania
RESEARCH ABSTRACT:
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CHALLENGE:
Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
ADDED DATE:
2017-02-26 14:13:47
TEAM MEMBERS (2) :
Asta Kauspedaite (Designer, "Studija Creata") and Jurate Paulauskiene (Head of Product development department, "MV GROUP")
IMAGE CREDITS:
Edgaras Marozas
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| Visit the following page to learn more: http://www.creata.lt |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
MV GROUP
PROFILE:
One of the largest corporate groups in the Baltic States, MV GROUP unites MG Baltic’s companies: alcoholic beverage manufacturer MV Group production which has three factories: Stumbras, Alita and Anykščių vynas; Mineraliniai vandenys, which is the leading wholesaler of alcohol, tobacco and other consumer goods in the Baltic countries, as well as its subsidiaries in Latvia (MV Latvia), Estonia (MV Eesti) and Poland (MV Poland); and Tromina – one of the most innovative and stable logistics companies in Lithuania.
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