Shou Product Design by 1983ASIA

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DESIGN DETAILS
DESIGN NAME:
Shou

PRIMARY FUNCTION:
Product Design

INSPIRATION:
The auspicious beasts embroidered on the rank badges are the inspiration source for our design this time. Auspicious beast totems are a symbol of Chinese royal authority, a superlative embodiment of Chinese decoration aesthetics and Chinese’s brave exploration for spiritual imagination. As an Asian designer, 1983ASIA condenses the endless stories about rank badge and exquisite vision into series products with modern design methods.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It is a spontaneous project researched with the subject of 1983ASIA. In ancient days of China, the square ornament on the front and at the back of the robes of officers, showing birds and beasts images, which were made of gold thread and colored threads were referred to as officer decoration. Birds were for civil officers, and beasts of prey were for military officers, including 9 grades for the different titles. The officer decoration was the central point of Chinese people’s totemism.

OPERATION / FLOW / INTERACTION:
Rank badge is a concentrated point for Chinese totem worship. We select the passionate and bright colors with high saturation, and 7-8 kinds of colors are available for each pattern. n terms of workmanship, Velvet material with diamond luster is selected, feeling smooth and showing different interesting colors under different light rays. Combining with the oil painting mounted with wooden frames, 15 series of products will make a harmonious and orderly home and are highly decorative.

PROJECT DURATION AND LOCATION:
2016 in Shenzhen China

PRODUCTION / REALIZATION TECHNOLOGY:
1983ASIA rearranges the pattern features of auspicious beasts on the rank badges in royal courts of Asia, draws, deconstructs and designs the ancient patterns and keeps modifying, editing and adjusting them by using PS and AI software. In order to integrate the traditional eastern totems into modern life, we are seeking breakthroughs in composition, color and material and make people view our passionate works and enjoy their own culture.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Digital printing, side shrinking with machine, oil painting mounting

TAGS:
Decorative painting, velvet and wooden frame

RESEARCH ABSTRACT:
Chinese official patch culture

CHALLENGE:
Research the characteristics of Chinese traditional culture, bring the culture products to daily life with modern design methods and let more and more people enjoy our fashionable culture products and then learn about their stories.

ADDED DATE:
2017-02-25 06:32:41

TEAM MEMBERS (3) :
Susu, Yao and Feng Liang

IMAGE CREDITS:
1983ASIA, 2016.

PATENTS/COPYRIGHTS:
1983ASIA

Visit the following page to learn more: https://www.behance.net/gallery/36174841/WU-
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CLIENT/STUDIO/BRAND DETAILS
NAME:
1983ASIA

PROFILE:
It comes from a faith. 1983 ASIA is co-founded by Su SU (Tianjin, China) and YAO (Malaysia) in Shenzhen China.We are very glad that we were guided by K&L. After years of experience of handling projects, we made several brands also achieve ourselves.However, after the joy come again and again, it left us endless thought. We grew up in Asia which was measured by western culture. In this case, the identity of Asian is getting vague.We used to let the treasure of us go, but we have to learn how to reunite the world. The cultural convergence left us regret for globalization and internationalization.“Sometimes, traditional Asian culture is a fetter of western.”We are inspired astonishingly that only tracing to the source can solve the inner contradiction. Based on Asian and designer, we tried to break the bound of concepts and used art design to show our experience and achievement through studying Asian culture.Turning invisible culture into glamorous Asian visual product is the lost-for–long happiness that we reach for in the world.

NOMINATION DETAILS

Shou Product Design by 1983asia is a Nominee in Textile, Fabric, Textures, Patterns and Cloth Design Category.

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AWARD DETAILS

Shou Product Design by 1983asia is Winner in Textile, Fabric, Textures, Patterns and Cloth Design Category, 2016 - 2017.



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