Pepsi emoji have the same shape, size and line weight as the Pepsi globe and are designed to resonate strongly with consumers, based on popular emoji motifs that are both globally relevant and locally significant such as food, sports, travel and music. Now, no matter what they want to say, consumers can “say it with Pepsi.”
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PepsiCo offers a provocative and fresh take on a cultural phenomenon with the creation of the PepsiMoji Global Campaign. By replacing the Pepsi globe with dozens of cheerful and culturally relevant faces on single serve bottles and cans, this creates a transformative brand moment.
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PepsiCo Design & Innovation, 2016.