Hangzhou Kerry Centre Premiere Cinemas
Reflector is an essential accessory for cinematography, which is a specially designed reflective surface used to redirect light towards different objects in a scene. The designers highlight the iconic round-shape of reflectors and incorporated that into the cinema design in various styles. To illustrate different degrees of light intensity, yellow, brown and dove color are used. As customers walk into the lobby, they will be welcomed by these round-shaped decorations throughout the cinema.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In the lobby, round and brown aluminium plates are grouped and arranged in different manners, they are stacked into a pile, intersecting with each other in various positions, bringing varieties to the space.
The theme is presented abstractly in other areas, e.g. curvy floor pattern, the light from floor lamps in the corridor creates circular halo on the wall. In the auditorium, circular plates made of sound absorbing panels point towards various angles, as if reflecting light to the scene.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
Crystal clear glass, steel, marble, composite stone, acoustic panels, carpet
SPECIFICATIONS / TECHNICAL PROPERTIES:
Cinema, Reflector, Hangzhou, Broadway, Cinematography
The biggest challenge of this project is the restriction in creativity of the design. As the client of this project is relatively more conservative, they prefer a “safer” design that is innovative but elegant at the same time. Besides, the client specially requested for easier maintenance and management, where the installation and decorations would not require specialized cleaning. There was also a limited budget for the interior design of this cinema. All these requirements have limited the illustration of the theme in the design.
TEAM MEMBERS (1) :
One Plus Partnership Limited
Ajax Law & Virginia Lung
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