Packaging Omdesign 2016
To mark the 89 awards received in 2016 and the company foundation in 1998, Omdesign joined 2 Portuguese icons, Port Wine and Cork, in a self-promotion eco-packaging shaped as an acorn, the seed of our commitment to the future. It symbolizes the agency’s environmental and sustainability concerns – the desire to return to nature what we take from it. Cork oak forests, “the lungs of the Mediterranean”, help preserve biodiversity, prevent desertification and absorb 14 million tonnes of CO2 annually.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Inside the packaging, there is a real acorn, covered with soil, challenging consumers to start a planting cycle and take part in the cork oak forest preservation efforts.
OPERATION / FLOW / INTERACTION:
The acorn is found under the LBV Vintage Port 2012. Its label works as a pocket, containing instructions for planting a cork oak inside the packaging base itself.
When the tree begins to grow, consumers can replant it to a permanent position in the ground and mark the area with the wooden ring from the centre of the package. The base can later be reused to collect more acorns and renew the cycle.
PROJECT DURATION AND LOCATION:
The project started in the beginning of September 2016 in Matosinhos and was finished in December 2016.
PRODUCTION / REALIZATION TECHNOLOGY:
The top of the packaging is made of wood and its base is a detachable cork agglomerate monoblock, free of any oil derivatives. To encourage users to collect more acorns and renew the plantation cycle, a threaded screw system was developed.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The dimensions of this packaging are: 133 mm x 320 mm x 133 mm.
Packaging, sustainable packaging, eco-design, self-promotion, Omdesign
We made a research with the intent to find the best eco-packaging worldwide.
To achieve this design, the team had to overcome several difficulties such as: how to keep the acorn in optimal conditions inside the packaging; selecting which type of soil was most appropriate to grow the seed; not using environmentally unfriendly materials, such as oil derivatives.
TEAM MEMBERS (1) :