Journey to the East Dissemination of oriental culture by Zheng Bo

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DESIGN DETAILS
DESIGN NAME:
Journey to the East

PRIMARY FUNCTION:
Dissemination of oriental culture

INSPIRATION:
The design of the Journey to the East in mind the selection of traditional Chinese literature, "Journey to the West" as the theme, the four monks of the drama masturbation face mosaic image of abstract expression in the wine packaging on the show, the Chinese drama, classical literature and traditional liquor Like very representative of the Chinese cultural elements in a more fashionable way of integration, the East through a different interpretation of design to convey to the world.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The nation is the world, and excellent traditional culture must be inherited. Selected the traditional Chinese literature "Journey to the West" as the theme, the four monks masters of the drama of the face image of the performance of abstract mosaic in the wine packaging on the show, the Chinese opera, classical literature and traditional liquor, these three very representative Of the Chinese cultural elements in a more fashionable and innovative way of integration

OPERATION / FLOW / INTERACTION:
Will be the Chinese opera, classical literature and traditional white wine three representative of the Chinese cultural elements in a more fashionable and innovative way for the thick liquor image gives a new era of meaning, so that people more easily and more acceptable Traditional culture, but also to the Oriental culture in a unique way to show the world, in the international market blooming modern oriental beauty rhyme.

PROJECT DURATION AND LOCATION:
The project began in Shenzhen, China in September 2016, and completed in Shenzhen, China, in December 2016.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
This product packaging design materials using black frosted glass bottles, the process using roasted flowers and UV, the production process simple, cost savings, the use of low-temperature paper, environmental protection

SPECIFICATIONS / TECHNICAL PROPERTIES:
75mmx75mmx320mm

TAGS:
Liquor packaging, Yang He, East travel

RESEARCH ABSTRACT:
In the fashion of simple fashion under the impact of fashion, with the progress of time, the traditional culture slowly forgotten by the people, designers want to traditional culture with modern expression techniques expressed, the use of photoshop, illustrator, this design by ZhengBo completed this Product visual effects, allowing consumers to have memory points.

CHALLENGE:
The traditional elements of the re-design, so that he advancing with the times, because the design of more color, in the production process, the choice of color is very important, each gold is different colors of gold.

ADDED DATE:
2017-02-23 01:39:45

TEAM MEMBERS (1) :
Yanghe&OCD Project design five groups

IMAGE CREDITS:
Zheng Bo, 2016.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD

PROFILE:
SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD (referred to as the ancient text of creative OCD) was established in August 8, 2006. Is a dedicated design of the original design of the design platform for institutions, adhering to the "original strength, and different" design values and "minimalist" design concept, abide by the original design of the spirit of innovation, focusing on business cost awareness, Strategic planning, graphic design, product design, graphic design, interactive design, fashion design, architectural design, art comprehensive design and other fields. Always the product market sales and brand strategy to grow as a measure of the design of the only indicators.

NOMINATION DETAILS

Journey to The East Dissemination of Oriental Culture by Zheng Bo is a Nominee in Packaging Design Category.

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AWARD DETAILS

Journey to The East Dissemination of Oriental Culture by Zheng Bo is Winner in Packaging Design Category, 2016 - 2017.



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