madmoses webdesign Website by Werbeagentur madmoses

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DESIGN DETAILS
DESIGN NAME:
madmoses webdesign

PRIMARY FUNCTION:
Website

INSPIRATION:
Witty, cheeky and different from our competing agencies. Memorability took top priority as well as good functionality in social media as well as being able to implement humorous guerrilla actions. In order to maintain interest or reviving it, it is essential to create new short films and photos fast and relatively uncomplicated.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
We decided to use animal masks and our selected ones seem to be perfect. You attract attention by wearing one - furthermore the respective character of a chosen animal expresses different characteristics like shrewdness, courage, team spirit and strength.

OPERATION / FLOW / INTERACTION:
In our opinion the key to success is generous helping of boldness, the right dose of humor and the unmitigated identification with the brand. We implemented these features with animal masks and we award our advertisements with an unique recognition value.

PROJECT DURATION AND LOCATION:
Development of the website started in December 2016 and finished in Januar 2017.

PRODUCTION / REALIZATION TECHNOLOGY:
We implemented an entire responsive website. It is unproblematically viewable from several devices (320px to over 2500px). We are working with a content management system called CONTAO. All the CSS3 ist written by ourselves. We used a full-screen slider for the desktop design and a full-width slider for mobile devices. There are two call-to-action buttons on the right side of the viewport or at the bottom when visiting the mobile version. We adjusted the colors of GoogleMaps to our own colors.

SPECIFICATIONS / TECHNICAL PROPERTIES:
It was important for us to create a website which is entertaining and informing at once. It should not matter where you at and which device you are using. The layout of the website is working on smartphones as well as on very large screens.

TAGS:
website, webdesign, guerrilla marketing, advertising agency, webpage

RESEARCH ABSTRACT:
The dwell time on web pages is getting shorter and shorter. That is a fact. Therefore we decided to utilize short films, which are briefly worded, but are still meaningful and really bizarre. They illustrate our gist and moreover they entertain the user.

CHALLENGE:
We made use of the common stereotypes and puns, which are related to the character of each animal. The fearful hare/bunny: He has to do a flip from a diving board for our customers. The Message is: Good advertising dares something. The shrewd fixen in nurse costume: Obviously she takes care of our ill customers. The Message is: Good advertising aids. Our method of bringing these embassies across makes customers smile and encourages thought-provoking. That is what we want to achieve.

ADDED DATE:
2017-02-22 14:48:30

TEAM MEMBERS (5) :
Michael Moser (Senior Art Director), Eva Baumann (Junior Art Director), Fabienne Bauer (Graphic Designer), Lisa Abeltshauser (Web-Developer) and Ingrid Abeltshauser (Editor)

IMAGE CREDITS:
All images are taken and processed by Werbeagentur madmoses.

PATENTS/COPYRIGHTS:
Copyrights belong to Werbeagentur madmoses (Michael Moser), 2017.

Visit the following page to learn more: http://www.madmoses.de
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Werbeagentur madmoses

PROFILE:
Werbeagentur madmoses is a bavarian advertising agency. It was founded by Michael Moser in 2009. Mad, imaginative, witty and cheeky - these words describe the six-member team to the point. They are all open-minded thinker - in the creative way as well as in the technical way.

NOMINATION DETAILS

Madmoses Webdesign Website by Werbeagentur Madmoses is a Nominee in Website and Web Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Werbeagentur madmoses is also kept secret. This information will also be available later.
AWARD DETAILS

Madmoses Webdesign Website by Werbeagentur Madmoses is Winner in Website and Web Design Category, 2016 - 2017.

· Read the interview with designer Werbeagentur madmoses for design madmoses webdesign here.

· Press Members: Login or Register to request an exclusive interview with Werbeagentur madmoses .

· Click here to view the profile and other works by Werbeagentur madmoses .
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