Mind the Sea Showroom
The inspired design beginning with the visual shock brought on by the in-and-out relation of the architectural volumes and the artful rotation of bricks on the architectural facade. Such design language is refined and applied into interior design. The overlapping and staggered composition of the brickwork creates a geometrical aesthetics on the wall, the subtle lighting layers gives the space a more dynamic impression.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This showroom has more emphasis on conceptual features, aiming to present an environmental, modern and creative branding spirit to visitors. The entire space is mainly toned by white, one may be strongly impressed by the aesthetics of pure minimalism. As the background color, white opens up to all possibilities and embraces the future to a large extent. Touched by the abstract artistic ambiance, the space is overwhelmed with a deep and delicate aesthetic perception.
OPERATION / FLOW / INTERACTION:
Different from other regular real estate sales galleries, this showroom more aims at conceptual idea and creates an open and minimal effect in the space.
PROJECT DURATION AND LOCATION:
The project started in December 2015 and finished in November 2016 in Shenzhen, China.
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
The application of U Home system in the showroom creates a more environmental-friendly and comfortable space experience. Well, it limits the use of wall materials. Instead of luxurious upholstery or stone wall, the perforated aluminum board wrapping not only meets functional requirement but also gives the space a sense of futuristic industrial design. The use of Grg materials at corner area is not only a nice textured detail, but also helps to avoid gaps and creates an elegant and minimal effect in the space.
SPECIFICATIONS / TECHNICAL PROPERTIES:
295 square meters in total, including a
pure, minimalism, environmental, modern, white, delicate, elegant
The architectural design concept is continued inside the space. The illumination orientation helps to enhance the beauty of the geometrical abstraction of the space. Attracted and guided by the feature wall, the visitors will be amazed by the pure and unified scenery and displayed ambience both sensually and visually.
The project used to be a small residence with many solid walls, which is a big challenge to renovate. The showroom and business chatting room have separate entrances, which gives the space an inconsistent feeling. Starting from the creative layout, designers have attempted to break through the limitation of the existing site condition by integrating the two spaces and part of façade as a whole. The glazed curtain wall，gently rotating to face the main road as if a delicate showcase becomes the entrance of the showroom that attracts the view from outside. The steps on the long and narrow corridor connecting reception hall, audio-video room and model room have turned the corridor into an interesting visitor’s journey.
TEAM MEMBERS (3) :
Creative Director: Honglei Liu, Senior Designer: Haijun He and Designer: Xiaomei Liang
Image #1 : Photographer Yun Ouyang, 2016
Optional Image #1: Photographer Yun Ouyang, 2016
Optional Image #2: Photographer Yun Ouyang, 2016
Optional Image #3: Photographer Yun Ouyang, 2016
Optional Image #4: Photographer Yun Ouyang, 2016
Copyrights belong to BLVD, 2016.