Our brief was to create a retail environment drawing inspiration from the client’s love of simple elegant gallery style spaces.
The sculptural centrepiece clothing rack is the main design feature of the new store. It is conceptually modelled from the golden ratio in plan and then elevated in into a three dimensional form and its shape guides the customer’s journey and experience through the store.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
We examined the best approach to marrying that dichotomy by creating a cohesive and uniformed space. We had no fewer than 5 builders tell us that what we had designed could not be built. That only encouraged the design team to seek out the right builder for this project, enabling us to create the proposed concept without compromise
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
The project started in May 2016 and was completed on November 12,2016 in Sydney.
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
Technology enabled us to then accurately dissect the model into 16 radial setout pieces that where then combined into 4 main sections of radially formed stainless steel that were dowelled together and conceal bolted to the floor.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The 75sqm Flagship store for the fashion clothing brand Alquema and Pushmataaha is located within the heritage listed Queen Victoria Building in Sydney’s CBD nestled amongst other high end fashion and luxury brands
Retail, Interior Design, Metal Work, Commerical Design, Gallery Space, Exhibtion Design
We designed the project using 3DS Max and created a series of photorealistic renderings. From the model we were able to provide accurate radial setouts to the builder. We then 3D printed a 1:25 nylon model in order for the shopfitters to gain a greater sense of understanding of the overall shape. From this a 1:1 prototype was created in the factory and the loopcreative design team spent time in the metalwork factory checking and confirming every small component piece.
We were told several times that what we had designed could not be built, so making sure we were working with the right builder was essential to the integrity of the design. In addition, the complexities of constructing within a heritage listed building such as the Queen Victoria Building only added to the challenge of this project.
TEAM MEMBERS (2) :
Rod Faucheux and Michelle Grimm
Image 1 Photo by MIchael Wee
Image 2 Photo by Michael Wee
Image 3 Photo by MIchael Wee
Image 4 Photo by Michael Wee
Image 5 Photo by Michael Wee