Health Supplements for woman
The brand name is designed based on the concept of a “seesaw” balanced by body health and life. It is a nutrition and health brand for women. The logo of MS presents the original intention of looking after and caring for female consumers. It is designed by combining the first letter “M” with pattern of heart to constitute a girl’s smiling face, symbolizing health that makes a smile natural and sustains women’s wonderful life.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Stay Young With Miss Seesaw
Miss Seesaw features its intimacy with consumers, being there for women to take care of themselves from the inside out, and refine their self-confidence and beauty over time. The overall and extended design includes brand image, visual language, packaging, text, photography plan, etc., that fully convey a healthy and positive image of the brand .
OPERATION / FLOW / INTERACTION:
Stay Young with Miss Seesaw
Especially designed for women in their 30s, the pink, lemon yellow, and baby blue package of Miss Seesaw is lovely and delightful. Most of the end users appreciate the small pack of various flavored powder which contains rich nutrition and instantly dissolves in water. It is effortless for them to obtain health supplements. Within a better health and skin condition and they feel more energetic and confident, as if time stops at when they were young.
PROJECT DURATION AND LOCATION:
Marketing planners and designers brought us the final design after brain stoning and communicating over and over to meet the consensus for about 7 months with the client right in the office in Taiwan.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
With an accurate market positioning, the core design of this project focus on the beauty and youth of women in their 30s. Miss Seesaw features its intimacy with consumers, being there for women to take care of themselves from the inside out, refine their self-confidence and beauty. It is designed by combining the capital “M” with pattern of heart to constitute a girl’s smiling face, symbolizing a charming and decent woman who takes good care of the end users.
We made a lot of effort when designing the structure of the box. The double cardboard package aims to add more fun to the product and differentiate it from other similar ones in health supplement market. An encouraged dialogue is printed at the bottom of the box, which warms the consumer’s heart. To match the concept of simplicity, the minimum paper was used as the material of package. It is not a fancy design, yet conveys a healthy and positive image of the brand.
SPECIFICATIONS / TECHNICAL PROPERTIES:
In order to not only to remain the concept of double cardboard package, and also to keep the resistance and safety of box itself, team have spent quite amount of time to discuss with the client. Finally have come up the one it is right now, which brings out the best packaging design with its own style.
TEAM MEMBERS (1) :
Huang Yu Ting, 2016.