Miss Seesaw Health Supplements for woman by Huang Yu Ting

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DESIGN DETAILS
DESIGN NAME:
Miss Seesaw

PRIMARY FUNCTION:
Health Supplements for woman

INSPIRATION:
The brand name is designed based on the concept of a “seesaw” balanced by body health and life. It is a nutrition and health brand for women. The logo of MS presents the original intention of looking after and caring for female consumers. It is designed by combining the first letter “M” with pattern of heart to constitute a girl’s smiling face, symbolizing health that makes a smile natural and sustains women’s wonderful life.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Stay Young With Miss Seesaw Miss Seesaw features its intimacy with consumers, being there for women to take care of themselves from the inside out, and refine their self-confidence and beauty over time. The overall and extended design includes brand image, visual language, packaging, text, photography plan, etc., that fully convey a healthy and positive image of the brand .

OPERATION / FLOW / INTERACTION:
Stay Young with Miss Seesaw Especially designed for women in their 30s, the pink, lemon yellow, and baby blue package of Miss Seesaw is lovely and delightful. Most of the end users appreciate the small pack of various flavored powder which contains rich nutrition and instantly dissolves in water. It is effortless for them to obtain health supplements. Within a better health and skin condition and they feel more energetic and confident, as if time stops at when they were young.

PROJECT DURATION AND LOCATION:
Marketing planners and designers brought us the final design after brain stoning and communicating over and over to meet the consensus for about 7 months with the client right in the office in Taiwan.  

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
With an accurate market positioning, the core design of this project focus on the beauty and youth of women in their 30s. Miss Seesaw features its intimacy with consumers, being there for women to take care of themselves from the inside out, refine their self-confidence and beauty. It is designed by combining the capital “M” with pattern of heart to constitute a girl’s smiling face, symbolizing a charming and decent woman who takes good care of the end users. We made a lot of effort when designing the structure of the box. The double cardboard package aims to add more fun to the product and differentiate it from other similar ones in health supplement market. An encouraged dialogue is printed at the bottom of the box, which warms the consumer’s heart. To match the concept of simplicity, the minimum paper was used as the material of package. It is not a fancy design, yet conveys a healthy and positive image of the brand.

SPECIFICATIONS / TECHNICAL PROPERTIES:
In order to not only to remain the concept of double cardboard package, and also to keep the resistance and safety of box itself, team have spent quite amount of time to discuss with the client. Finally have come up the one it is right now, which brings out the best packaging design with its own style.

TAGS:
StayYoung,Golden30s,Beauty&Healt h,MissSeesaw,WomenNutritionSupplemen t,Brand&Packing

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2017-02-22 03:52:37

TEAM MEMBERS (1) :


IMAGE CREDITS:
Huang Yu Ting, 2016.

Visit the following page to learn more: http://www.a-adesign.com.tw/%E5%93%81%E7%89%8 C%E5%BD%A2%E8%B
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Miss Seesaw

PROFILE:
PeiLi Pharmaceutical Ind. Co. Ltd was established in 1976. To uphold a mission of human health improvement, PeiLi focuses on people’s need, assembling experts in the medical area, being devoted to the research and development of high barrier generic drugs and healthcare products. All of our health/medical products are broadly used in various medical institutions. After 40 years of striving for constant technique improvement, PeiLi Pharm has become one of the most trust-worthy partners.

NOMINATION DETAILS

Miss Seesaw Health Supplements For Woman by Huang Yu Ting is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Huang Yu Ting is also kept secret. This information will also be available later.
AWARD DETAILS

Miss Seesaw Health Supplements For Woman by Huang Yu Ting is Winner in Packaging Design Category, 2016 - 2017.



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· Click here to view the profile and other works by Huang Yu Ting.
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