Threaded Ed.20, New Beginnings Issue
Ed.20 is inspired by the Māori New Year and is a seminal issue for us. It marks our collaboration with Ngā Aho, (the National Network of Māori Design Professionals in New Zealand), and our connection to people & place. We took reference from traditional & contemporary practice (alongside cultural and historical precedents and protocols). It’s one thing to visually connect to stories and traditional patterns of Māori art and design but cultural context & content has to underpin the work to be meaningful.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Kaupapa (theme) for this issue is inspired by te ihi (the essence) of Matariki (Māori New Year).
A time to acknowledge our influences and learnings; past, present and future. Ed.20 provides a platform to feature 10 indigenous practitioners at the forefront of Māori contemporary art & design. Each one sharing their cultural expression, stories and visual identity to connect us professionally, spiritually and physically with the unique identity and landscape of Māori creative practitioners.
OPERATION / FLOW / INTERACTION:
Threaded magazine is a unique platform for print as the intention of the final product is to showcase best practice in all areas of design thinking and application as well as highlight paper and print collaboration and process. We attribute it’s wide readership (globally) to the high level of design, production values and tactile considerations throughout from the outset.
PROJECT DURATION AND LOCATION:
We wanted to pay homage to our origins and interconnection with practitioners in Aotearoa. Themes like ‘changing lanes’ and ‘new beginnings’ emerged in February 2016. We decided to dedicate Ed.20 exclusively to Māori art and design practitioners and mahi toi discourse and realised that we couldn’t do this without counsel from a cultural partner. Ed.20 officially launched six months later in August 2016 at Auckland Museum as part of Objectspace's National Craft, Applied Art and Design Symposium.
PRODUCTION / REALIZATION TECHNOLOGY:
Threaded has to be well produced to reflect the high quality of work it features. This issue was ambitiously and lovingly crafted and curated by a small team.
We received generous guidance and entered into a new form of collaboration with members of Ngā Aho who informed values, processes and protocols at every turn. This connection, inclusion and exchange with our cultural partner Ngā Aho and the ten manuhiri make Ed.20 tino motuhake (extremely special).
SPECIFICATIONS / TECHNICAL PROPERTIES:
Size: 210mm x 275mm x 20mm
Pages: 4pg Cover + 112pg Inside
Cover Stock: Rives Design Bright White 350gsm
Section 1: Popset (Spring Green) Section 2: Popset(Apricot) 200gsm, Section 3: Sun Offset 180gsm, Section 4: Creator Gloss 200gsm, Section 5: Magno Matt 150gsm
Offset Printed: Sheet Fed On A B1 Press Using Cmyk H-UV ink + Pantone 172 & Pantone 301 Inks
Finishing: PUR Bound
Māori, Art, Design, New Zealand, Threaded
Ed.20 is inspired by new beginnings and is a seminal issue for us. It marks our collaboration with Ngā Aho, (the National Network of Māori Design Professionals in New Zealand), and our connection to people & place. We took reference from traditional & contemporary practice (alongside cultural and historical precedents and protocols). It’s one thing to visually connect to stories and traditional patterns of Māori art and design but cultural context & content has to underpin the work to be meaningful
All of the patterns created are contemporary reinterpretations of Māori art/design derivative of taniko, tukutuku, tamoko and raranga. Each one had to be specifically created to reflect the korero (story), artistry and mahi (work) of each guest featured as well as connect subtly as a whole (see cover patterns where they work as a group)
We had a very open dialogue surrounding this approach which allowed us to have flexibility in our application and establish our own kawa (protocols) for using these components as a representation of each and every featured guest.
TEAM MEMBERS (7) :
Kyra Clarke, Fiona Grieve, Reghan Anderson, Phil Kelly, Desna Whaanga-Schollum, Karyn Gibbons and Te Raa Nehua
Threaded Media Limited, 2016.