Threaded Ed.20, New Beginnings Issue Magazine by Threaded Media Limited

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DESIGN DETAILS
DESIGN NAME:
Threaded Ed.20, New Beginnings Issue

PRIMARY FUNCTION:
Magazine

INSPIRATION:
Ed.20 is inspired by the Māori New Year and is a seminal issue for us. It marks our collaboration with Ngā Aho, (the National Network of Māori Design Professionals in New Zealand), and our connection to people & place. We took reference from traditional & contemporary practice (alongside cultural and historical precedents and protocols). It’s one thing to visually connect to stories and traditional patterns of Māori art and design but cultural context & content has to underpin the work to be meaningful.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Kaupapa (theme) for this issue is inspired by te ihi (the essence) of Matariki (Māori New Year). A time to acknowledge our influences and learnings; past, present and future. Ed.20 provides a platform to feature 10 indigenous practitioners at the forefront of Māori contemporary art & design. Each one sharing their cultural expression, stories and visual identity to connect us professionally, spiritually and physically with the unique identity and landscape of Māori creative practitioners.

OPERATION / FLOW / INTERACTION:
Threaded magazine is a unique platform for print as the intention of the final product is to showcase best practice in all areas of design thinking and application as well as highlight paper and print collaboration and process. We attribute it’s wide readership (globally) to the high level of design, production values and tactile considerations throughout from the outset.

PROJECT DURATION AND LOCATION:
We wanted to pay homage to our origins and interconnection with practitioners in Aotearoa. Themes like ‘changing lanes’ and ‘new beginnings’ emerged in February 2016. We decided to dedicate Ed.20 exclusively to Māori art and design practitioners and mahi toi discourse and realised that we couldn’t do this without counsel from a cultural partner. Ed.20 officially launched six months later in August 2016 at Auckland Museum as part of Objectspace's National Craft, Applied Art and Design Symposium.

PRODUCTION / REALIZATION TECHNOLOGY:
Threaded has to be well produced to reflect the high quality of work it features. This issue was ambitiously and lovingly crafted and curated by a small team. We received generous guidance and entered into a new form of collaboration with members of Ngā Aho who informed values, processes and protocols at every turn. This connection, inclusion and exchange with our cultural partner Ngā Aho and the ten manuhiri make Ed.20 tino motuhake (extremely special).

SPECIFICATIONS / TECHNICAL PROPERTIES:
Size: 210mm x 275mm x 20mm Pages: 4pg Cover + 112pg Inside Cover Stock: Rives Design Bright White 350gsm Inside Stock: Section 1: Popset (Spring Green) Section 2: Popset(Apricot) 200gsm, Section 3: Sun Offset 180gsm, Section 4: Creator Gloss 200gsm, Section 5: Magno Matt 150gsm Offset Printed: Sheet Fed On A B1 Press Using Cmyk H-UV ink + Pantone 172 & Pantone 301 Inks Finishing: PUR Bound

TAGS:
Māori, Art, Design, New Zealand, Threaded

RESEARCH ABSTRACT:
Ed.20 is inspired by new beginnings and is a seminal issue for us. It marks our collaboration with Ngā Aho, (the National Network of Māori Design Professionals in New Zealand), and our connection to people & place. We took reference from traditional & contemporary practice (alongside cultural and historical precedents and protocols). It’s one thing to visually connect to stories and traditional patterns of Māori art and design but cultural context & content has to underpin the work to be meaningful

CHALLENGE:
All of the patterns created are contemporary reinterpretations of Māori art/design derivative of taniko, tukutuku, tamoko and raranga. Each one had to be specifically created to reflect the korero (story), artistry and mahi (work) of each guest featured as well as connect subtly as a whole (see cover patterns where they work as a group) We had a very open dialogue surrounding this approach which allowed us to have flexibility in our application and establish our own kawa (protocols) for using these components as a representation of each and every featured guest.

ADDED DATE:
2017-02-21 23:31:07

TEAM MEMBERS (7) :
Kyra Clarke, Fiona Grieve, Reghan Anderson, Phil Kelly, Desna Whaanga-Schollum, Karyn Gibbons and Te Raa Nehua

IMAGE CREDITS:
Threaded Media Limited, 2016.

Visit the following page to learn more: http://www.threaded.co.nz/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Threaded Media Limited

PROFILE:
Threaded is an award-winning design studio established in 2007 led by Creative Directors Kyra Clarke and Fiona Grieve. At Threaded Design Studio we have a shared passion for working closely with businesses in the creative communities. We offer creative solutions that will enhance your customers experience and understanding of your brand, products and services. We are a studio of two halves’ with a focus on client-based projects, from print, web and digital, branding and identity, packaging and marketing campaigns to our on going international design project, Threaded Magazine. Collaboration is the key ingredient in our design process; clients actively participate and interact with our creative team through each design phase and our team expands or contracts to meet your needs.

NOMINATION DETAILS

Threaded Ed.20, New Beginnings Issue Magazine by Threaded Media Limited is a Nominee in Print and Published Media Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Threaded Media Limited when results are announced.
AWARD DETAILS

Threaded Ed.20, New Beginnings Issue Magazine by Threaded Media Limited is Winner in Print and Published Media Design Category, 2016 - 2017.



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