Effingut Brewerkz Restaurant and Bar by Ketan Jawdekar

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DESIGN DETAILS
DESIGN NAME:
Effingut Brewerkz

PRIMARY FUNCTION:
Restaurant and Bar

INSPIRATION:
Its quite a journey. An epic celebration of being able to brew the best beer in the world; beers that get you going and ignite that spark of revolution. It is an endeavour to present beers that make you proud. We want to make beer with attitude; beers that we would love to drink. Beers that are Alive.While you cheer Manchester, you would be super happy to find Archie comics in the book shelf. The music collection gets you back to school days.They say change is the only constant thing in this world. Whoever has said this perhaps never visited Efingut to experience the constant wow experience of this place.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
After the successful story of first outlet, Effingut Brewerkz continues its journey in the other part of the city of Pune. Beers with Attitude, Revolution. Ambiance with a twist. Thats Effingut.

OPERATION / FLOW / INTERACTION:
Effingut is a place of experience. There is an open air seating with wooden furniture layout for smoker community. Air-conditioned hall with multilevel seating to suit different needs of the patrons. Conventional seating arrangement at mezzanine level. Low illumination levels with low hanging lamps; decent usage of highlighters for the stuff on the wall covering various themes related to signs of the times, beer, Bollywood, Hollywood and beyond. One can go bonkers over reading old age Archie and Super hero comics over the beers. Loud scores in the background. A table hanging from the wall to “make you feel in air” on special occasions. Amazing to see how bold and far an architect, interior designer can go and restaurateur agrees to put it.Group seating on the backdrop of speaker wall and the curve mirrors in washrooms is what one has to experience personally.

PROJECT DURATION AND LOCATION:
Project Started in August 2016 and got finished in November 2016

PRODUCTION / REALIZATION TECHNOLOGY:
Effingut makes it because of the ambience, which is really unique and with plenty of wood which you can smell while entering the place. There's an al fresco seating area adjoining the entrance that's quite a perfect place to enjoy your drink now that the weather's congenial. The four corners of the air-conditioned area have a different decor each one with speakers and a chandelier with mike-shaped lights; a faux library and a couple of lounge areas done up differently. There's a stage for live acts and a large screen to watch sporting action. The mezzanine level is intended to be a co-working space for freelancers with free WiFi and coffees.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Total area of Effingut is 370 square meters

TAGS:
Restaurant, Bar, Beer Cafe, Best Bars, International Bar, Best Pub

RESEARCH ABSTRACT:
Effingut Baner in its second outlet wanted to create a place where lot of emphasise would be given on the experience. A brewery that can get you nostalgic and an amazing place to sip your crafts while watching the match, reading books, chatting with friends or just go solo. The place is huge and needed a trippy decor. Music being the base, designers wanted to create a place that rolls around the theme of music and the childhood memories for those who are in their forties.Use of indie frames hung inside with cool saying and some messages, RAJDOOT GTS bike hung from the ceiling, shelves stacked with old LP records and cassette players, Racks stuffed with old comics and the overall woody feel gives it a warmth and immediately one gets connected to the place.

CHALLENGE:
Odd shape of the premises and the position of services imposed certain restrictions that led designers to think lateral. Different sections were needed to overcome the odd shape and create overall experience. The odd corners were used to create group seatings with feature walls and rest of the area was treated as general seating.

ADDED DATE:
2017-02-20 06:37:53

TEAM MEMBERS (2) :
Ketan Jawdekar and Elham Mirza

IMAGE CREDITS:
#1:Photographer Sameer Chawda, Effingut Brewerkz,2017
#2:Photographer Sameer Chawda, Effingut Brewerkz, 2017
#3:Photographer Sameer Chawda, Effingut Brewerkz, 2017
#4:Photographer Sameer Chawda, Effingut Brewerkz, 2017
#5:Photographer Sameer Chawda, Effingut Brewerkz, 2017

Visit the following page to learn more: http://www.studiok-7.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Effingut Brewerkz Pvt.Ltd.

PROFILE:
Its quite a journey. An epic celebration of being able to brew the best beer in the world; beers that get you going and ignite that spark of revolution. It is our endeavour to present to all of you beers that make you proud. We want to make beer with attitude; beers that we would love to drink. Beers that are Alive. Beers with Attitude. Revolution. Tha’s Effingut. We love tinkering around. Get an absolute kick in hitting on the right blend. Experimentation is our God. Revolution is mantra. No formulas exist for us as they never should. We just want to make our own tracks away from conventional thought. Craft Beer. Effingut. All vision, all taste. Walk tall and learn to speak the Effingut lingo. Speak Craft Beer.

NOMINATION DETAILS

Effingut Brewerkz Restaurant and Bar by Ketan Jawdekar is a Nominee in Hospitality, Recreation, Travel and Tourism Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Ketan Jawdekar is also kept secret. This information will also be available later.
AWARD DETAILS

Effingut Brewerkz Restaurant and Bar by Ketan Jawdekar is Winner in Hospitality, Recreation, Travel and Tourism Design Category, 2016 - 2017.



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