HI-POP Tea Concept Store
Design concept is derived from the outbreak of cool feeling when we use tube to drink carbonated soft drinks in our childhood. The sweet, gassy liquid goes into our month instantaneously and goes deep through our esophagus, and then a “belch” is made, this cool feeling is our biggest satisfaction as a child. Indoor space of the site is a rectangle space which is built mainly by connecting two space blocks-a yellow box and a black box.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project is a fashionable brand drink store whose target customers are mainly fashionable youths. The designers’ first idea is to build a fashion store to lead the tide of fashion of this old street through integrating old memories into the store. The designer, at the same time, wants to combine HI-POP’s brand concept to upgrade the store image through design, so as to increase its social awareness in a long term.
OPERATION / FLOW / INTERACTION:
The project needs a theme to connect the entire design according to the brand image and market positioning, which is essential for a commercial space design. Close communication with client and working together to reach design consensus can achieve a creative design.
PROJECT DURATION AND LOCATION:
The project is designed in March, 2016 and completed in June, 2016 in Foshan, Guangdong, China.
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
Indoor space of the site is a rectangle space which is built mainly by connecting two space blocks-a yellow box and a black box. The ceiling is decorated with tube element which extends from the entry to the deepest interior space and connects the yellow box and black box .It reaches the deepest place of the space, just like the burst of taste and texture when we drink soft drinks. Blocks of the floor and wall use encaustic tiles with sketch, which makes visitors remember how it felt like doodling circles on paper during their boring school days. The combination of the two blocks and ceiling, and the interweaving of spaces, together with the decoration of simple but strange monster dolls design and fashionable dolls; a space which could make customers recall the past is created. The whole atmosphere keeps customers’ spirits up and increase subconsciously customers eating speed. Guest flow of the store is increased in this way, and such design fits the business operating mode of today’s fashionable food and beverage space.
SPECIFICATIONS / TECHNICAL PROPERTIES:
It is a store of 50m².
interior design, store
The project is a fashionable brand drink store whose target customers are mainly fashionable youths, and brand image is fashion, health and vigor. The client hopes that the image of concept store can pass the brand core spirit. After preliminary analysis, the designers keep looking for elements so as to create an interesting design. Through investigation of the site and seeking and selection of elements, "childhood happiness" is set as the starting point of the design. A toy or a soft drink can make us happy all day in the 1980s when we were children. As a result, the pleasure of drinking soft drink is the design element, which is in line with the brand images and the local people's memories.
The most difficult part of the design is to create a project that has commercial and communication values, based on the status of brand. Nowadays, most people prefer to go shopping in the mall, where the flow and consumption level are incomparable to the old urban district. So it is very challenging to create an attractive project under such conditions.
TEAM MEMBERS (3) :
Chen Xiejin, Wenwei and Xiong Lifen
Image #1: Photographer Ouyang Yun, Foshan, 2016.
Image #2: Photographer Ouyang Yun, Foshan, 2016.
Image #3: Photographer Ouyang Yun, Foshan, 2016.
Image #4: Photographer Ouyang Yun, Foshan, 2016.
Image #5: Photographer Ouyang Yun, Foshan, 2016.