2644 Red Rice Package design by 1983ASIA

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DESIGN DETAILS
DESIGN NAME:
2644 Red Rice

PRIMARY FUNCTION:
Package design

INSPIRATION:
1983ASIA researches the spiritual belief and religion of local Mosuo, and selects and refines for redesign from the ethnic origin culture, at the same time, it also adopts fresh new material to interpret the package of 2644 red rice. Red transparent-sensed outer box with mountain style highlights the appearance or red rice while birthing and also means to transfer Mosuo culture gene to the future and exhibits the repeated life cycle of Mosuo returning to nature.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
2644 red rice is traditional highland grain specie, growing on basin near Lugu Lake with the altitude of 2644 m and it is necessary for Mosuo for thousands of years. The slow growth speed and extremely low output determines the preciousness of highland red rice. This design is the package design made for promoting the ancient grain.

OPERATION / FLOW / INTERACTION:
In terms of composition, we broke through the combination method of traditional patterns in the Mosuo’s origin culture, redesigned with the modern deconstruction technique, and integrated Lion Mountain on Yunnan highland, the origin of red rice, into the modle on the outer packaging box of red rice. The recyclable outer packaging box is also consistent with the recycling concept in Mosuo culture. We need to think about how to continue Mosuo culture in the process of design.

PROJECT DURATION AND LOCATION:
2016 in Yunnan China

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The Mosuo nationality is one of the world's rare matriclans. Its spiritual beliefs and totem worship are both related to the origin culture. We captured this feature, refined the ancient totem into the unique visual image of 2644 red rice. In order to make the package completely consistent with the creative concept, we tried to use the new packaging carrier to interpret. The designer ground in the factory for many times. Finally, the recyclable red transparent outer box was formed.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Transparent acrylic material

TAGS:
Package design, totem, food, red, transparent, Mosuo, minority, traditional culture, Asian design

RESEARCH ABSTRACT:
Mosuo origion culture

CHALLENGE:
Mosuo origin culture, one of the only remaining matriarchal societies, is rich and colorful. It is the treasure of human hidden in remote areas. The designer should not only play the role of archaeological team staff, but also share the results with the world. So we designed the red rice on the highland with modern technique, so that everybody could enjoy it.

ADDED DATE:
2017-02-20 03:22:08

TEAM MEMBERS (4) :
Yao, Susu, Feng Liang and Xiang Si

IMAGE CREDITS:
1983ASIA, 2016.

PATENTS/COPYRIGHTS:
1983ASIA

Visit the following page to learn more: https://www.behance.net/gallery/46650645/2644 -RED-RICE
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CLIENT/STUDIO/BRAND DETAILS
NAME:
1983ASIA

PROFILE:
It comes from a faith. 1983 ASIA is co-founded by Su SU (Tianjin, China) and YAO (Malaysia) in Shenzhen China.We are very glad that we were guided by K&L. After years of experience of handling projects, we made several brands also achieve ourselves.However, after the joy come again and again, it left us endless thought. We grew up in Asia which was measured by western culture. In this case, the identity of Asian is getting vague.We used to let the treasure of us go, but we have to learn how to reunite the world. The cultural convergence left us regret for globalization and internationalization.“Sometimes, traditional Asian culture is a fetter of western.”We are inspired astonishingly that only tracing to the source can solve the inner contradiction. Based on Asian and designer, we tried to break the bound of concepts and used art design to show our experience and achievement through studying Asian culture.Turning invisible culture into glamorous Asian visual product is the lost-for–long happiness that we reach for in the world.

NOMINATION DETAILS

2644 Red Rice Package Design by 1983asia is a Nominee in Packaging Design Category.

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AWARD DETAILS

2644 Red Rice Package Design by 1983asia is Winner in Packaging Design Category, 2016 - 2017.



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