Two Rooms Contradiction and indivisibility by Lu Zhao, Sen Guo and Weichao Zhang

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DESIGN DETAILS
DESIGN NAME:
Two Rooms

PRIMARY FUNCTION:
Contradiction and indivisibility

INSPIRATION:
As a professional designer, I am very eager to continuously break through my own thinking, creativity and all aspects as a humanbeing. In this project, I used two-dimensional moving image, to express the theme of my project: breaking self-restraint, come into a mental state of non-being ego and freedom state.The designer used two different elements in the film to prsent two scenes:One scene is to break the shackles, in this scene, the designer used various elements to create a tense scene; Another scene comes to a freedom and infinite space.Music with a strong beat throughout the whole film,which highlight the different characteristics of the two scenes.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Work elaboration:All things have two different faces which are contradictory and yet inseparable.Just as the Czech writer Hrabal said,“I am actually an optimistic pessimist and a pessimistic optimist.I am an amphibian,two rooms sharing one wall.”You are furious and struggling; you want to break the shackles.However,just when you think you have run out of the black-and-white room,you’re back to where you begin.

OPERATION / FLOW / INTERACTION:
All things have two different faces,they are contradictory,but inseparable.I am actually an optimistic pessimist and a pessimistic optimist.I am an amphibian,two rooms share a wall.One side is the reality, one side is fantasy;One side is the side of the frame is wild,a wall represents a critical point,the three elements constitute a thinking and existence of the entity.

PROJECT DURATION AND LOCATION:
The work started in August 2016 in Dalian and finished in December 2016 in Dalian.

FITS BEST INTO CATEGORY:
Computer Graphics and 3D Model Design

PRODUCTION / REALIZATION TECHNOLOGY:
Useing the video part as the expression media,useing 3D MAX & AFTER EFFECT technology to deal with the film post-production ,resulting in a wealth visual effects, improve the visual expression of the entire work.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The whole work is 2 minutes,pixels 1920px * 1080px,I have uploaded the work to the vimeo website.

TAGS:
Contradictory,indivisible,amphibian,two rooms,one wall,black and white room

RESEARCH ABSTRACT:
All things have two different faces, they are contradictory,but inseparable.I am actually an optimistic pessimist and a pessimistic optimist.I am an amphibian,two rooms share a wall.One side is the reality,one side is fantasy;One side is the side of the frame is wild,a wall represents a critical point,the three elements constitute a thinking and existence of the entity.

CHALLENGE:
The selection and shaping of elements,the performance of the abstract world,showing despair and panic in the picture,how real and virtual world winding and struggling is the work of the challenge in the production.

ADDED DATE:
2017-02-19 04:22:24

TEAM MEMBERS (3) :
Creative Director:Lu Zhao, Designer:Sen Guo and Designer:Weichao Zhang

IMAGE CREDITS:
Lu Zhao, Sen Guo and Weichao Zhang, 2016.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Luxun Academy of Fine Arts, School of Visual Communication Design, China

PROFILE:
Luxun Academy of Fine Arts grew out of the Lu Xun Institute of Arts in Yanan, 1938, which was initiated and founded by Mao Zedong, Zhou Enlai and other leaders of the older generation. After 78 years of development, Luxun Academy of Fine Arts owns qualified teacher and complete specialties, ranking the forefront of similar institutions in the country in the level and overall strength. Luxun Academy of Fine Arts, School of Visual Communication Design grew out of the Decoration design major in 1953, Decoration art design department was established in 1988, In 2007, Department of graphic design and multimedia was established. In 2015, was renamed to Luxun Academy of Fine Arts, School of Visual Communication Design with 2 specialties: Visual communication design and digital media art design, 1 Sino-British cooperative education program: “School of Sino-British Digital Media Art. The Dean of School of Visual Communication Design is professor Lu, Zhao. The school now has 10 Studios: 01 Advertising and integrated media studio 02 Information and new media innovation design studio 03 branding design and planning studio 04 Image art and design studio 05 Display art studio 06 Packaging and corporate image design studio 07 Display space design studio 08 Products and exhibition design studio 09 Furniture product design studio 11 Visual editing design studio. School of Visual Communication Design selected and engaged influential experts in this field, now has 82 teachers, visual communication design undergraduate students: 1748, digital media arts undergraduate students: 217, postgraduate students: 63, Sino-British digital media art undergraduate: 108.

NOMINATION DETAILS

Two Rooms Contradiction and Indivisibility by Lu Zhao, Sen Guo and Weichao Zhang is a Nominee in Computer Graphics and 3D Model Design Category.

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AWARD DETAILS

Two Rooms Contradiction and Indivisibility by Lu Zhao, Sen Guo and Weichao Zhang is Winner in Computer Graphics and 3D Model Design Category, 2016 - 2017.



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