Cloud7 for TUMI Dog Flight Carrier
Dog Flight Cabin Carrier
The Dog Flight Carrier is a niche product targeting the small audience of dog owners travelling with their dogs. Being a niche product hardly any functional or well designed products have been on the market. The Cloud7 for Tumi Flight Carrier brings together the best of knowledge from Tumi as one of the world leading brands for upscale and smart travel accessories and Cloud7's knowledge as a leading brand for high quality dog products.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Flight Cabin Carrier is the result of a cooperation between German Dog Accessories brand Cloud7 and US Travel Brand Tumi. The challenge for Cloud7 was to develop the perfect design product for dogs travelling inside the flight cabin. The design should represent a modern and stylish look and have all the essential functions applying to the dog's needs when travelling with his master in the aircraft. Additionally the product had to fulfill all international airline regulations.
OPERATION / FLOW / INTERACTION:
All relevant needs of the dog owner and his dog travelling in the flight cabin have been taken into consideration to develop the best possible product without compromising in design, function and quality.
PROJECT DURATION AND LOCATION:
The development of the product began in late 2013 and was finished in 2015 to go on worldwide distribution through all Cloud7 and Tumi retail and online channels.
PRODUCTION / REALIZATION TECHNOLOGY:
The Flight Cabin Carrier has various valuable features, like a soft lying surface, a safety leash, a shoulder strap than can also be used as a dog leash, a multifunctional ventilation system and a function that allows to extend the inside space with a simple zipper detail. Additionally is has an ID tag for personalisation
SPECIFICATIONS / TECHNICAL PROPERTIES:
Measurements are in cm: 45 L x 25 W x 25 H
Crafted from resilient, premium fabrics
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The starting point for research was to find out about the most common IATA regulations for travelling with your dog in the cabin that had to be applied to the design. Next step was to think about what the dog thinks when going on a strange and unusual trip for him. From leaving the house to the check-in process and during the flight. What's most essential to make him relax and comfortable. That was mainly offering him the most possible space allowed to airline regulations (tricking them with a special extension), then to make the space as comfortable as can be with a soft and cozy lying surface. Eye contact to his master through 2 mash windows and finally safety with an extra safety leash. We also had to think about the dog owner to make his trip also as comfortable as possible, offing a shoulder strap that can transform into a dog leash to allow the dog some movement
whenever possible. Last not least the product had to stand up to the highest design standards of all other Tumi products.
Tumi is famous for the human travel collections and wanted Cloud7 to bring in our knowledge of a specialised dog accessories brand for this one-off coop. So the product had to smoothly integrate into the Tumi brand identity but at the same time do the same for the Cloud7 product range. So it needed a design,apart from all it's functional challenges that also matches to two brand characters, because the product was distributed by both brands.
TEAM MEMBERS (3) :
Petra Jungebluth, CEO Cloud7, Jerome Griffith, CEO Tumi and Alan Krantzler, Tumi