Maquinon Packaging Design for wine bottle. by Estudio Maba

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DESIGN DETAILS
DESIGN NAME:
Maquinon

PRIMARY FUNCTION:
Packaging Design for wine bottle.

INSPIRATION:
Maquinon already had an identity: a small smoking robot from the 1960s. Back then it was considered powerful and robust, a touch unsettling, with a bit of smoke coming out of its mouth. The tasting notes of the wine spoke about a clean and bright red. Our intention was to design a packaging full of light, colour and rythm. The idea was to refresh a wine from the Priorato denomination of origin, so full of peculiar personality. A vibrant design, just like the wine’s tasting notes. Impossible to overlook.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The aesthetics were clear: pop art and comic books from the 1960s, just when robots entered people homes. We dusted off that tiny object and made it shine radiantly. It is easy to get along with our little robot buddy. Its brief strokes and spot colors instill it with life. The chosen typography conveys movement and character. The finishing touches make the rest: varnished inks give a round finish and make handling it even sweeter. Clean and bright… like a small lightbulb shining in the dark. In case somebody missplaces it.

OPERATION / FLOW / INTERACTION:
This fancy label brights in the dark, just in a small bulb located on top of the smoking robot.

PROJECT DURATION AND LOCATION:
The design was realized in Murcia, Spain during 3 months from December 2015 to March 2016.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Label printed on Tintoretto paper, Impression with dry blow, inflatable varnish and luminescent ink.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Relief printing, inflatable varnish and luminescent ink in Tintoretto paper by Fedrigoni. The design uses a Bourgogne bottle, 300 mm high and 82 mm wide. The front label is 95 mm × 130 mm and the back label is 75 mm × 90 mm. The capsule is made of printed tin with the lightbulb icon embossed on top.

TAGS:
wine, bottle, design, labelling,

RESEARCH ABSTRACT:
A study of the Priorato denomination of origin was necessary. At the same time we must maintain the daring spirit of the Casa Rojo brand. As drinking wine becomes more and more fashionable, we are able to use even more daring graphics. We were able to refresh the product with shiny, colourful elements. Maquinon is a biodynamic wine, which is a quite particular feature. Its packaging should convey rhythm. It had to steer away from the usual formulae found in organic produce.

CHALLENGE:
The main goal was to stand out in the wine shelves. Wine is a social product, a present, something reserved for special moments. Our aim was making Maquinon the easy choice for those consumers visiting specialised shops and looking for something surprising. Its box is both packaging and display unit, and so the high value of the product is evident even before you take it out.  The most complicated element was the integration of graphic styles for its back label. There were legal limitations and requirements from the denomination of origin. It was a challenge to keep the same character that guided the main design and yet the result is brilliant.

ADDED DATE:
2017-02-17 09:55:53

TEAM MEMBERS (3) :
Miguel Angel del Baño, Adrián Marzal and Beatriz Suárez

IMAGE CREDITS:
Estudio Maba

Visit the following page to learn more: http://estudiomaba.com/trabajos/maquinon-2015 /
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Casa Rojo

PROFILE:
What is wine? How is it made? Where does it get its aromas from? What's the story behind each grapevine, each terroir? At Casa Rojo we see wine as the expression of a family, a land, a climate, and ultimately of an origin. The historic vocation of the different Spanish wine-making regions is a legacy passed down from generation to generation. The great diversity of Mediterranean terroirs and climates provides us with a range of local grapes which remain faithful to each type of terroir. These grapes have existed since ancient times and have survived the passing trends. It is that wine-making heritage we try to express in our wines. In an industry dominated by large powerful groups, CASA ROJO offers an innovative and groundbreaking vision. We are not distracted by the details of the bottling facility or the logistics of large wineries that add cost without adding value: our focus is the viticulture, oenology and design of a wine that ultimately produces nothing but pleasure when consumed. These are the measures of quality that matter, and we experience them with each drink. Our team of winemakers, sommeliers, designers and professionals from the world of wine all share a singular obsession: to create the perfect wine that expresses the authentic terroir of the wines with character and structure. The grapes are harvested and processed with the utmost respect for the natural qualities of the varietal, native yeasts and the aroma of the origin. The Mediterranean with its climate, character, culture and people is an idyllic setting. It is the perfect place to live and enjoy oneself, to love and be loved.

NOMINATION DETAILS

Maquinon Packaging Design For Wine Bottle. by Estudio Maba is a Nominee in Packaging Design Category.

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AWARD DETAILS

Maquinon Packaging Design For Wine Bottle. by Estudio Maba is Winner in Packaging Design Category, 2016 - 2017.



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