LIPA PULP Carbonated beverage by Damirdesign & Co.

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DESIGN DETAILS
DESIGN NAME:
LIPA PULP

PRIMARY FUNCTION:
Carbonated beverage

INSPIRATION:
A pattern of decorative lines and shapes have been manually drawn to boost the feeling of nature and instant refreshment. Altering the colors, three different tastes, flavors and moods have been created. The typography has straight lines but also slightly calligraphic and organic look. Black ribbon enhances the feel that this product belongs to premium category of carbonated beverages.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Lipa Pulp is carbonated beverage made from concentrated fruit juices and containing fruit pulp. The task was to design logo and eye-catching label designs for for orange, pink grapefruit and lemon flavor. Sleeve label is used for design application which enhances organic shapes and a splash of freshness.

OPERATION / FLOW / INTERACTION:
Our design interacts with the consumers through it's bright-colored sleeve label with big portions of see through space that allows beverage liquid to be seen with pieces of natural fruit pulp moving through the bottle. Glass material enhances feel of freshness and nature.

PROJECT DURATION AND LOCATION:
The project started in December 2015 in Bihać, Bosnia-Herzegovina and finished in February 2016.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Packaging material: Glass

SPECIFICATIONS / TECHNICAL PROPERTIES:
55 mm x 55mm x 200 mm

TAGS:
lipapulp, labeldesign, sleevelabel

RESEARCH ABSTRACT:
Research objectives were to investigate similar products and try to achieve distinction from the competition, yet to stay in line within these segment of products. We made numerous sketches of decorative lines to achieve the feel of moving pulp and somewhat exotic look. Me made product mock-ups and tested its look against cafe bar, and lounge bar environments as well as its appearance in bar refrigerators and coolers with windows to get best possible connection with the consumers.

CHALLENGE:
Creative challenge was to persuade the client to move into more brave and non-mainstream label design. Also we faced problems with some printers who could not overcome the problem with the calculation of design shrinking in the bottle neck area. We had finally find the print company who could overcome this issue.

ADDED DATE:
2017-02-17 07:57:27

TEAM MEMBERS (2) :
Damir Midžić and Adnan Suljkanović

IMAGE CREDITS:
All images: Photographer Samir Sinanovic / Photo Editing Damir Midzic

Visit the following page to learn more: http://www.damirdesign.com/work.php?Id=84
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Bihacka Pivovara dd (Bihac Brewery)

PROFILE:
Bihać Brewery Inc. was established in 1990. year. Installed capacity of 250,000 hl brewery annually. Already at the very beginning of its work Brewers won over golden-yellow refreshing drinks, because the quality of products produced under the license and supervision of proven Czech experts, traditional production of premium lager beer, could be felt on the palate with an ordinary consumer. The brewery is a modern factory thanks, above all, superb production technology, which ensures high quality and distinctive characteristics of our products, as evidenced by the best marks of the Institute for testing the quality of EU. Bihaćka Brewery Inc. is a laureate of the 29th International Award - International Trophy for Quality Franfurt in 2001. (29th International Trophy for Quality) - New Millennium Award, and 31st International Award - International Trophy for commercial prestige, Madrid in 2001. (31th International Award for Commercial Prestige - New Millennium Award). Aware of the fact that only a stable quality system provides real environmental conditions for high quality products, the company strive to upgrade with new knowledge and global experience. Superior quality of their products, first of all, they thank immaculately pure natural spring water, which is drawn through the pipeline system from the spring with the same name five miles away from their facility.

NOMINATION DETAILS

Lipa Pulp Carbonated Beverage by Damirdesign & Co is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Lipa Pulp Carbonated Beverage by Damirdesign & Co is Winner in Packaging Design Category, 2016 - 2017.



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