Whisky Heart Chocolate Packaging design applied in chess game by Lu Zhao, Jian Zhang and Chaoyi Wang

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DESIGN DETAILS
DESIGN NAME:
Whisky Heart Chocolate

PRIMARY FUNCTION:
Packaging design applied in chess game

INSPIRATION:
The variety of food is more and more abundant, and the use of packaging is increasing. However, a lot of food packaging were thrown away after using, so I would like to make a package design that can be re-used for many times. Why combine chocolate and chess in package design? Firstly, chocolate is most people’s favorite snack. Secondly, chess is a popular entertainment

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It is designed for black liquor heart chocolate packaging. This boutique chocolate box opened after the fold, that is, chessboard. Inside each chocolate monomer packaging along the polyline open, and then fold can become a chess pieces, the number of chocolate is according to the number of chess pieces. This design combine delicious taste and entertainment together, Is the innovative design of this packaging design.

OPERATION / FLOW / INTERACTION:
This package is packed with a set of chess after the consumer walks along with the chocolate, which primarily wants to combine practicality and fun.After eating chocolate, along the line of the designer designed to fold, it can become chess.

PROJECT DURATION AND LOCATION:
The project started in April 2015 in Dalian, China and finished in May 2015 in Dalian, China.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The package material is a kind of ductile environmental protection hard thick cardboard; each single package using ductile thin cardboard. The outer packaging and single packaging printing process using four-color printing; single packaging seal selection spot color printing.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Size: 40 * 20 * 3cm; Outer Package Expanded Chessboard Size: 40 * 40 * 3cm; Single Package Size 4 * 4 * 5.5cm. Packaging materials are easy to fold the toughness of the paper, no special printing process.

TAGS:
Chess 、multifunctional 、entertainment

RESEARCH ABSTRACT:
This project focuses on multi functional package, the designer tries to fold the packaging in different way, finally, consumers can re-use the package after eating. The study of the project has a positive impact on the multi-use of food packaging, Also make a contribution for the concept of environmental protection.

CHALLENGE:
In the study process, the first challenge is to choose packaging materials, designer need to choose easy folding and unbreakable environmental protection paper. The second challenge is the selection of yellow belt material on each single package, This material requires soft plastic material, good toughness, can be folded repeatedly.

ADDED DATE:
2017-02-16 12:05:43

TEAM MEMBERS (3) :
Creative Director:Lu Zhao, Designer:Jian Zhang and Designer:Chaoyi Wang

IMAGE CREDITS:
Lu Zhao, Jian Zhang and Chaoyi Wang, 2016.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Luxun Academy of Fine Arts, School of Visual Communication Design, China

PROFILE:
Luxun Academy of Fine Arts grew out of the Lu Xun Institute of Arts in Yanan, 1938, which was initiated and founded by Mao Zedong, Zhou Enlai and other leaders of the older generation. After 78 years of development, Luxun Academy of Fine Arts owns qualified teacher and complete specialties, ranking the forefront of similar institutions in the country in the level and overall strength. Luxun Academy of Fine Arts, School of Visual Communication Design grew out of the Decoration design major in 1953, Decoration art design department was established in 1988, In 2007, Department of graphic design and multimedia was established. In 2015, was renamed to Luxun Academy of Fine Arts, School of Visual Communication Design with 2 specialties: Visual communication design and digital media art design, 1 Sino-British cooperative education program: “School of Sino-British Digital Media Art. The Dean of School of Visual Communication Design is professor Lu, Zhao. The school now has 10 Studios: 01 Advertising and integrated media studio 02 Information and new media innovation design studio 03 branding design and planning studio 04 Image art and design studio 05 Display art studio 06 Packaging and corporate image design studio 07 Display space design studio 08 Products and exhibition design studio 09 Furniture product design studio 11 Visual editing design studio. School of Visual Communication Design selected and engaged influential experts in this field, now has 82 teachers, visual communication design undergraduate students: 1748, digital media arts undergraduate students: 217, postgraduate students: 63, Sino-British digital media art undergraduate: 108.

NOMINATION DETAILS

Whisky Heart Chocolate Packaging Design Applied in Chess Game by Lu Zhao, Jian Zhang and Chaoyi Wang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Whisky Heart Chocolate Packaging Design Applied in Chess Game by Lu Zhao, Jian Zhang and Chaoyi Wang is Winner in Packaging Design Category, 2016 - 2017.



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