Whisky heart chocolate packaging design
Packaging design applied in chess game
This boutique chocolate box opened after the fold, that is, chess board, inside each chocolate monomer packaging along the polyline open, and then fold can become a chess pieces, will be delicious and entertainment together, Is the innovative design of this packaging design.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It is designed for black liquor heart chocolate packaging. On the bottle in the consumer reflex, that is, as the chess board, after consumer eating chocolate, inside every single chocolate packaging along the designer calculate good perf line, can become a chess piece. The number of chocolate according to the number of chess pieces. Designer will also be a chess piece image to inductive integration, concise recognition degree is high. The second use of packaging is the packaging design innovation concept.
OPERATION / FLOW / INTERACTION:
This package is packed with a set of chess after the consumer walks along with the chocolate, which primarily wants to combine practicality and fun.
PROJECT DURATION AND LOCATION:
Second use of packaging projects, 2015, Dalian, China.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
This package is a three-dimensional package that the designer obtains by folding the floor plan, and the production can be quantified.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Size: 40 * 20 * 3cm; Outer Package Expanded Chessboard Size: 40 * 40 * 3cm; Single Package Size 4 * 4 * 5.5cm. Packaging materials are easy to fold the toughness of the paper, no special printing process.
chess board,chess pieces,delicious,entertainment
This packaging design project is mainly based on chocolate packaging as the carrier, the main study of the secondary use of packaging, the packaging will be the greatest degree of practicality, aesthetics, fun, environmental protection combined.
In this research process, the first challenge is to choose the packaging material, need to choose easy to fold is not fragile and environmentally friendly paper material; the second challenge is a single package on the yellow girdle material selection, this material needs Soft plastic paper material, toughness, can be folded several times to achieve the purpose of using the packaging.
TEAM MEMBERS (3) :
Creative Director:Lu Zhao, Designer:Jian Zhang and Designer:Chaoyi Wang
Lu Zhao&Jian Zhang&Chaoyi Wang, 2016.