Honey Funny Honey by Lu Zhao, Jian Zhang, Lin Huang and Tingyue Yang

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DESIGN DETAILS
DESIGN NAME:
Honey

PRIMARY FUNCTION:
Funny Honey

INSPIRATION:
Nowadays, there are a variety of food packages and their usages are also broadened, but a lot of them pay too much attention to attracting consumers, which leads to huge waste and impossibility for re-use. You may ask why we have connected the honey with checkers. When we look at the honeycomb, we associate it with the checkerboard as they are very similar to each other and common in daily life. So we integrate them finally.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a package for honey. It looks like a honeycomb and it can be turned into a checkerboard after being folded. Each separated package can be used as a pawn and the number of honey bottles is in line with that of the pawns and all of them are distinguished by caps of different colors. The package has broken the traditional ways as we can entertain with families and friends after enjoying the honey. It is a innovative design for food packages.

OPERATION / FLOW / INTERACTION:
The packaging is in folded structure with two layers and when the folding part is fully unfolded, a complete checkerboard is formed. There are 60 glass bottles containing honey inside which are divided into 6 colors on average, 10 for each color. All of them are distinguished by the bottle caps, moreover, they can also be used as pawns of the checkers. The interaction between people can be enhanced when enjoying the honey, which is conductive to increasing the fun of the product and value for re-using of the packaging.

PROJECT DURATION AND LOCATION:
The project was commenced in September 2016 and completed in November in Dalian, Liaoning Province, China.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The material of the outer package is degradable and environmentally friendly kraft paper. The separate packing inside is the degradable glass.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Before unfolding, it is regular hexagon with the side length being 165mm, overall length: 330mm, overall width: 28mm and overall height: 40mm In unfolding, it is like checkerboard: length: 550mm width 330mm high: 20mm Glass bottles for containing honey are 50mm in height and 22mm in diameter

TAGS:
Honey Checkers,Environmental,Protection,Re-use ,Fun

RESEARCH ABSTRACT:
The research object is the multifunctional package. In the design process, the designers have tried many ways to make consumers reserve the packagers for re-use after enjoying the honey. In this way, we may exert the multifunctional nature of the package to the maximum extent and avoid waste of material. The multifunctional food package has positive impact on environmental protection and it also attaches great importance to the openness of mind and interaction between people.

CHALLENGE:
Firstly, for environmental protection, the selection of material is a difficult. The material for outer package must be tough and it must be able to withstand folding for many times without breaking. The separate packaging inside must be space-saving. Secondly, it is also hard to design the package as it is a process for constructing the structure. We need to consider how to arrange the layout and folding the package which will be turned into a checkerboard so that it is more easy to understand and transport.

ADDED DATE:
2017-02-15 11:04:06

TEAM MEMBERS (4) :
Creative Director:Lu Zhao, Designer: Jian Zhang, Designer: Lin Huang and Designer:Tingyue Yang

IMAGE CREDITS:
Lu Zhao, Jian Zhang, Lin Huang and Tingyue Yang, 2016.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Luxun Academy of Fine Arts, School of Visual Communication Design, China

PROFILE:
Luxun Academy of Fine Arts grew out of the Lu Xun Institute of Arts in Yanan, 1938, which was initiated and founded by Mao Zedong, Zhou Enlai and other leaders of the older generation. After 78 years of development, Luxun Academy of Fine Arts owns qualified teacher and complete specialties, ranking the forefront of similar institutions in the country in the level and overall strength. Luxun Academy of Fine Arts, School of Visual Communication Design grew out of the Decoration design major in 1953, Decoration art design department was established in 1988, In 2007, Department of graphic design and multimedia was established. In 2015, was renamed to Luxun Academy of Fine Arts, School of Visual Communication Design with 2 specialties: Visual communication design and digital media art design, 1 Sino-British cooperative education program: “School of Sino-British Digital Media Art. The Dean of School of Visual Communication Design is professor Lu, Zhao. The school now has 10 Studios: 01 Advertising and integrated media studio 02 Information and new media innovation design studio 03 branding design and planning studio 04 Image art and design studio 05 Display art studio 06 Packaging and corporate image design studio 07 Display space design studio 08 Products and exhibition design studio 09 Furniture product design studio 11 Visual editing design studio. School of Visual Communication Design selected and engaged influential experts in this field, now has 82 teachers, visual communication design undergraduate students: 1748, digital media arts undergraduate students: 217, postgraduate students: 63, Sino-British digital media art undergraduate: 108.

NOMINATION DETAILS

Honey Funny Honey by Lu Zhao, Jian Zhang, Lin Huang and Tingyue Yang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Honey Funny Honey by Lu Zhao, Jian Zhang, Lin Huang and Tingyue Yang is Winner in Packaging Design Category, 2016 - 2017.



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