Qianbei Wang This is a Tea beverage by Liang Hongning

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DESIGN DETAILS
DESIGN NAME:
Qianbei Wang

PRIMARY FUNCTION:
This is a Tea beverage

INSPIRATION:
Among the 56 ethnic groups in China, the "distant race" belongs to one of them. Color and decorative pattern is the traditional culture of yao. Brand names are also integrated into the culture of the nation, such as architectural features and the totem of faith (Niu Tou). Because this product is a recipe for the ancestors of the nation. So the national characteristics become the core value of this product. It also proves that the product is authentic.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The ethnic minorities in China are called "Yao", which is a formula left by their ancestors, which should be beneficial to the human body, especially those who drink regularly.

OPERATION / FLOW / INTERACTION:
There are national characteristics of the packaging, quickly identified on the shelf. Because of his national visual effects, more impressive. Can give people a sense of trust. Help consumers quickly make the right choice.

PROJECT DURATION AND LOCATION:
The project began in September 2016 in Nanning, China, and officially listed in December 2017.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The first four - color ink printing, printing on the coil of the desired pattern, and then cut into shape.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Diameter 6.5mm, High 11mm, Capacity 310ML

TAGS:
Tea, Beverage, Jar, Packaging, National culture

RESEARCH ABSTRACT:
After market research, I found that the drinks on the market rarely use a national culture to define the product. So we use the elements of national culture as the main elements of packaging. This is so different from other similar products. Can also be a good brand to create a unique style.

CHALLENGE:
Want to express the cultural characteristics of a nation. I went to the local investigation. That place is called "Jinxiu", it is the birthplace of yao. I have the mountains, nature, architecture, clothing, life and culture are cleverly expressed. Let the package really embody the culture of "Yao". This is a symbol of culture, but also the performance of product quality.

ADDED DATE:
2017-02-14 08:21:07

TEAM MEMBERS (1) :
Liang Hongning

IMAGE CREDITS:
Liang Hongning´╝î2016.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
RuiYan design company

PROFILE:
Qian Beiwang is a brand new drink, he wants to express his products. He is famous for the local production, so the packaging is different from the similar products on the market, and it is easy to identify. They found the Ruiyan design team to design their packaging.

NOMINATION DETAILS

Qianbei Wang This Is a Tea Beverage by Liang Hongning is a Nominee in Packaging Design Category.

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AWARD DETAILS

Qianbei Wang This Is a Tea Beverage by Liang Hongning is Winner in Packaging Design Category, 2016 - 2017.



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