Ueberholz Olive tree
For each chosen Scenario, the RGB Surface produces suitable Lighting Moods, which turn the Stand Ensemble with the Olive Tree into an exciting Meeting Place that can be experienced with all the Senses. A Place, then, with an Ambience very untypical of Fairs, which also covers every Possibility for a lastingly impressive and individual Brand Presentation!
A Field of Tension between Nature and Technology.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In the Centre stands a mighty, 250 year-old Olive Tree, around which are gathered fragrant sage and Lavender Bushes. On each Side of the green Island, steps lead to the otherwise entirely white Stand, which is bordered at the Back by a Technically Innovative Lighting Wall: This consists of a strip of Flat Screens on an RGB-controlled background Surface, over which closely-coordinated Sequences of Landscape shots run.
OPERATION / FLOW / INTERACTION:
Olive Tree into an exciting Meeting Place that can be experienced with all the Senses.
PROJECT DURATION AND LOCATION:
The booth was build up on the Euroshop 2005 in Düsseldorf.
PRODUCTION / REALIZATION TECHNOLOGY:
In the Centre stands a mighty, 250 year-old Olive Tree.
On Flat Screens on an RGB-controlled background Surface showing different types of landescapes
SPECIFICATIONS / TECHNICAL PROPERTIES:
Groundplan: 6 Meter x 7 Meter
Olive tree, Euroshop, Ueberholz, self presentation, RGB, 250 years, flat screen
The idea was to unite nature and technology.
The transport of the old tree was the biggest challenge. The tree has a weight of more than 500kg.
TEAM MEMBERS (1) :