Ueberholz Olive tree Booth by NICO UEBERHOLZ

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DESIGN DETAILS
DESIGN NAME:
Ueberholz Olive tree

PRIMARY FUNCTION:
Booth

INSPIRATION:
For each chosen Scenario, the RGB Surface produces suitable Lighting Moods, which turn the Stand Ensemble with the Olive Tree into an exciting Meeting Place that can be experienced with all the Senses. A Place, then, with an Ambience very untypical of Fairs, which also covers every Possibility for a lastingly impressive and individual Brand Presentation! A Field of Tension between Nature and Technology.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In the Centre stands a mighty, 250 year-old Olive Tree, around which are gathered fragrant sage and Lavender Bushes. On each Side of the green Island, steps lead to the otherwise entirely white Stand, which is bordered at the Back by a Technically Innovative Lighting Wall: This consists of a strip of Flat Screens on an RGB-controlled background Surface, over which closely-coordinated Sequences of Landscape shots run.

OPERATION / FLOW / INTERACTION:
Olive Tree into an exciting Meeting Place that can be experienced with all the Senses.

PROJECT DURATION AND LOCATION:
The booth was build up on the Euroshop 2005 in Düsseldorf.

PRODUCTION / REALIZATION TECHNOLOGY:
In the Centre stands a mighty, 250 year-old Olive Tree. On Flat Screens on an RGB-controlled background Surface showing different types of landescapes

SPECIFICATIONS / TECHNICAL PROPERTIES:
Groundplan: 6 Meter x 7 Meter

TAGS:
Olive tree, Euroshop, Ueberholz, self presentation, RGB, 250 years, flat screen

RESEARCH ABSTRACT:
The idea was to unite nature and technology.

CHALLENGE:
The transport of the old tree was the biggest challenge. The tree has a weight of more than 500kg.

ADDED DATE:
2017-02-13 10:30:41

TEAM MEMBERS (1) :
Nico Ueberholz

IMAGE CREDITS:
Ueberholz

Visit the following page to learn more: http://www.ueberholz.de/Projekte/archiv/2005_ Ueberholz/page_
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Ueberholz GmbH

PROFILE:
We create places for people to meet. Experiences made within a short time shall become a long lasting memory.

NOMINATION DETAILS

Ueberholz Olive Tree Booth by Nico Ueberholz is a Nominee in Event and Happening Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Ueberholz Olive Tree Booth by Nico Ueberholz is Winner in Event and Happening Design Category, 2016 - 2017.



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