GuiDing Zodiac Old Tree Dissemination of oriental culture by Bo Zheng

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DESIGN DETAILS
DESIGN NAME:
GuiDing Zodiac Old Tree

PRIMARY FUNCTION:
Dissemination of oriental culture

INSPIRATION:
Chinese Cultural Features of Yunnan Ancient Tea Black Tea and Chinese Traditional Cultural Elements

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In the long five thousand years of the river, tea, always mixing the taste of China. It is a unique Chinese cultural characteristics of Yunnan black tea, the designer clever combination of traditional Chinese cultural zodiac zodiac and Chinese tea together, with a hollow design showing a lifelike zodiac ancient tea tree. Color for the Lunar New Year on behalf of the color, diverse brisk, full of cultural flavor, fun and vivid. Packaging with special paper material, very high quality tension.

OPERATION / FLOW / INTERACTION:
The traditional Chinese cultural zodiac zodiac and Chinese tea together, with tea and zodiac avatar in the form of combination, for the heavy tea image to give a new era of meaning, so that people more easily and more receptive to traditional culture.

PROJECT DURATION AND LOCATION:
The project began in Shenzhen, China in July 2016, and completed in Shenzhen, China in October 2016.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Packaging materials for the special paper, the process is hot color gold, hit convex.

SPECIFICATIONS / TECHNICAL PROPERTIES:
330mmx330mmx65mm

TAGS:
Zodiac Old Trees Tea, Tea packaging

RESEARCH ABSTRACT:
In the fashion of simple fashion under the impact of fashion, with the progress of time, the traditional culture slowly forgotten by the people, designers want to traditional culture with modern expression techniques expressed, the use of photoshop, illustrator, this design by ZhengBo completed this Product visual effects, allowing consumers to have memory points.

CHALLENGE:
The traditional elements of the re-design, so that he advancing with the times, because the design of more color, in the production process, the choice of color is very important, each gold is different colors of gold.

ADDED DATE:
2017-02-07 02:42:58

TEAM MEMBERS (1) :
OCD Project design five groups

IMAGE CREDITS:
Bo Zheng, 2016.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD

PROFILE:
SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD (referred to as the ancient text of creative OCD) was established in August 8, 2006. Is a dedicated design of the original design of the design platform for institutions, adhering to the "original strength, and different" design values and "minimalist" design concept, abide by the original design of the spirit of innovation, focusing on business cost awareness, Strategic planning, graphic design, product design, graphic design, interactive design, fashion design, architectural design, art comprehensive design and other fields. Always the product market sales and brand strategy to grow as a measure of the design of the only indicators.

NOMINATION DETAILS

Guiding Zodiac Old Tree Dissemination of Oriental Culture by Bo Zheng is a Nominee in Packaging Design Category.

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AWARD DETAILS

Guiding Zodiac Old Tree Dissemination of Oriental Culture by Bo Zheng is Winner in Packaging Design Category, 2016 - 2017.



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