CarrieMe Gift packaging Package by SUMP DESIGN , Zi Huai Shen

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DESIGN DETAILS
DESIGN NAME:
CarrieMe Gift packaging

PRIMARY FUNCTION:
Package

INSPIRATION:
The main idea is the concept of girls travel demands to show product features and stories by the Girl image of CarrieMe. This series is traveling to Paris as the background story, the named of CarrieMe girls-generated travel. Thus, six different visual representations are designed with the French dessert macaroons colors matching , to create delightful atmosphere.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Derived from the concept of travel beauty, CarrieMe, an evocative Girl image describes the product features and stories. The names of the CarrieMe skin care products in this series come from girls-generated traveling story in Paris. Thus, six different visual symbol combined with the colors of the French dessert Macaroon, the impression of the rain in Paris and the Eiffel Tower are designed for packing different products to evoke the romance in the air of Paris.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
2015-2016

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Aluminum package, Box

SPECIFICATIONS / TECHNICAL PROPERTIES:
130mm X 90mm X 55mm

TAGS:
Package Design, Brand

RESEARCH ABSTRACT:
The scent of the travels. The Happy-times gift extends the brand positioning of "travel". It stems from a memory by using products in every trip for making a unique scent of the travels. Using cleverly of the characteristics of the mailbox, the concept of postcard informs the maintenance portable package of traveling. Extract the travel maintenance portable-package from the bottom of the travel maintenance function box, then apply it on the skin and insert the unused portable-package in the top of the mailbox. Due to the combination of portable-package and mailbox, it solves the placement problem of the portable-package. Finally, the postcard connecting the Girl image of CarrieMe, it delivers the emotion of the girl's traveling expectation. A truly inspired and distinctive creation links the art of travel, postcard, and mailbox closely to interactive with the customers.

CHALLENGE:
Cost, budget

ADDED DATE:
2017-02-07 00:55:18

TEAM MEMBERS (2) :
SUMP DESIGN and Designer : Zi Huai Shen

IMAGE CREDITS:
SUMP DESIGN , Zi Huai Shen , 2016.

Visit the following page to learn more: https://www.sumpdesign.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
CarrieMe

PROFILE:
The main idea is the concept of girls travel demands to show product features and stories by the Girl image of CarrieMe. This series is traveling to Paris as the background story, the named of CarrieMe girls-generated travel.

NOMINATION DETAILS

Carrieme Gift Packaging Package by Sump Design, Zi Huai Shen is a Nominee in Packaging Design Category.

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AWARD DETAILS

Carrieme Gift Packaging Package by Sump Design, Zi Huai Shen is Winner in Packaging Design Category, 2016 - 2017.



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