Water For Change
The inspiration came from the Swedish lifestyle and nature. We wanted the design to look very honest and friendly, even naive in someway. Just like a child drawings.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Billions of non-biodegradable plastic water bottles end up in landfills each year. Millions of people die from drinking contaminated water.
“Water for Change” is an ethical company with a big heart and a passion for change. That is why the product is packed in recyclable Tetra Prisma® carton and for every “Water for Change” purchased, 10 litres of water is donated to a village in the developing world.
OPERATION / FLOW / INTERACTION:
The wood used for the paper comes from FSC-forests. That means that all trees that are cut are also planted back. Bottle shape and size make them efficient to ship which reduces pollution.
PROJECT DURATION AND LOCATION:
The project started in February 2016 and finished in May 2016 in Riga.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
Packaging is made mainly from paper, a renewable source.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Packaging, water bottle, recyclable packaging, donation
Drinking water market research was conducted. It revealed that most of the water is bottled in plastic, which is cheaper than glass, but is not eco-friendly.
The creative challenge was not only to create a positive, modern, Scandinavian design, but to make it informative and educative.
TEAM MEMBERS (2) :
Art director - Evelīna Ginzburga and Graphic designer - Viktorija Černišova
Image #1 - Evelina Ginzburga
Image #2 - Evelina Ginzburga
Image #3 - Evelina Ginzburga
Water for Change AB